2020突如其来的疫情对国内各行各业都有着不同程度的冲击，其中餐饮业影响非常严重。现正处于后疫情时期，作为旗下拥有多个知名餐饮品牌的企业，合纵文化时刻保持着高度警惕，无论对服务、品质、品牌管理等方面丝毫不敢松懈。尤其对于餐饮行业的舆情观察，是确保餐饮安全的关键核心。
The sudden epidemic in 2020 has impacted all walks of life in China to varying degrees, and the impact of the epidemic on the catering industry is very serious. Now in the post-epidemic period, as a company that owns several famous catering brands, Hezong Culture is always on high alert and does not slacken off in service, quality and brand management at all times. In particular, the observation of public opinion in the catering industry is the key to ensure food safety.
8月21日，合纵文化邀请到资深媒体人马老师，为集团各中心、部门、一线门店负责人开展“第二期品牌赋能课”，现场围绕“餐饮行业舆情分析及应对策略”进行主题分享。
On August 21, Mr. Ma, a senior media personality, was invited by Hezong Culture to conduct the "Second Class of Brand Empowerment" for the leaders of the Group's centers, departments and front-line stores, and shared the theme of "Analysis of Public Opinion in Food and Beverage Industry and Response Strategies" on the spot.
课程一开始，马老师首先向大家讲解了何为“舆情”。很多人往往谈“舆情”色变，片面的认为是企业出现负面事件才称之为“舆情”，其实不然。
At the beginning of the course, Mr. Ma first explained what "public opinion" is. Many people tend to talk about "public opinion" in a perverse way, thinking that it is only called "public opinion" when there are negative events in an enterprise, which is not the case.
舆情的构成是有六大要素存在，分别是：网络、事件、网民、情感、传播互动、影响力。是以网络为载体，以事件为核心，是广大网民情感、态度、意见、观点的表达，传播与互动，以及后续影响力的集合。
There are six major elements in the composition of public opinion, namely: network, event, netizens, emotion, communication and interaction, and influence. It is a collection of the emotions, attitudes, opinions and views expressed by the vast number of netizens, dissemination and interaction, and subsequent influence, with the network as the carrier and the event as the core.
随后，马老师还在课上围绕“互联网现状和舆论生态”、“经典案例分析”、“品牌传播”等方面进行分享。同时，强调当舆情发生时，企业应拿出“实事求是”的负责态度，将事实第一时间呈现给大众。
Afterwards, Mr. Ma shared his views on "Current Internet Situation and Public Opinion Ecology", "Classical Case Analysis" and "Brand Communication" in the class. At the same time, he emphasized that when public opinion occurs, enterprises should take a responsible attitude of "seeking truth from facts" and present the facts to the public at the first time.
参与此次课程的小伙伴们都表示受益匪浅，课后纷纷上前与老师进行热烈交流。这就是合纵人对于学习的态度，直面问题，交流问题，解决问题。
All the participants of the course expressed that they had benefited a lot from the course and had a warm communication with the teacher after the course. This is the attitude of Hezonger to learning, facing problems, communicating with them and solving them.
此次品牌赋能课在如雷掌声中完美落下帷幕，下一期将会请到哪位大咖进行主题分享呢，让我们共同期待。成长路上，学习永不停止，让我们共同改变，再出发！
This brand empowerment class came to a perfect end in the thunderous applause, who will be invited to share the theme of the next issue, let's look forward to it. On the road to growth, learning never stops, let's change together and start again!