企业 新闻
滑动
企业新闻
返回列表

聚力创新 拥抱变革|胡桃里首届培训赋能大会圆满结束

2020年，是胡桃里诞生的第六年。今年是不平凡的一年，是餐饮人倍感压力的一年，也是各行各业面临严峻考验的一年。

2020 is the sixth year of the birth of walnut. This year is an extraordinary year, a year when catering people feel more pressure, and a year when all walks of life are facing a severe test.

丘吉尔说过：“不要浪费一场好危机”，在今年特殊的冲击之下，胡桃里带着锐意革新、精耕服务的思考和信念，于11月24-25日举办首届特许经营门店赋能培训大会，将大家聚集在一起探讨：如何在瞬息万变的市场环境下，加强行业壁垒、提升经营品质。

Churchill said: "don't waste a good crisis". Under the special impact of this year, with the thinking and belief of innovation and intensive service, walnut held the first franchise store empowerment training conference from November 24 to 25 to discuss how to strengthen industry barriers and improve business quality in the ever-changing market environment.

胡桃里一直秉承着突破求变的精神，革新改变不仅要修好内功，引入行业成熟经验与战略思维也至关重要。为此，此次大会除了邀请到合纵文化执行董事——闭启泉先生以及胡桃里核心管理层们倾情授课外，更特别邀请到华与华项目总监——孙楚天和微海资深咨询顾问——杨娟，为大家带来《超级符号超级创意》《打造品质门店的秘诀》等精彩课程，帮助学员们拥抱变革、转变思维，共赢未来。
Hu Tao Li has been adhering to the spirit of breakthrough and change. Innovation and change not only need to improve internal skills, but also need to introduce mature industry experience and strategic thinking. For this reason, in addition to inviting Mr. Bi Qiquan, executive director of hezong culture, and the core management of hutaoli, this conference also invited sun Chutian, project director of China and China, and Yang Juan, senior consultant of Weihai, to bring you wonderful courses such as "super symbol, super creativity" and "Secrets of building quality stores" to help students embrace change Reform, change thinking, win-win future.
大会现场，华与华项目总监孙楚天，以品牌三大原理、传播三大原理、消费者的4个角色为核心课题。通过丰富的案例与数据讲解，结合在胡桃里门店的实践总结，帮助学员深入了解实际经营中的品牌传播原理及消费原理，打造适合自身的持续经营改善技术。
At the conference, sun Chutian, the project director of China and China, focused on three principles of brand, three principles of communication and four roles of consumers. Through a wealth of cases and data explanation, combined with the practice summary in the walnut store, it helps students to deeply understand the brand communication principle and consumption principle in the actual operation, and create suitable continuous operation improvement technology.
微海资深咨询顾问杨娟，在讲课之前提出了三个问题：你的店在顾客心中是几星门店？你们店的生意在商圈排第几？你给自己现在带领的团队打几分？并针对门店经营管理者关心的餐厅现场管理、管理标准梳理、执行效果保障等问题，将自己十年一线管理的丰富经验倾囊相授，分享打造品质门店与高效能团队的秘诀。
Yang Juan, a senior consultant of Weihai, put forward three questions before the lecture: what are the star stores in your customers' mind? What's the ranking of your business in the business circle? How do you rate the team you are leading? In view of the restaurant on-site management, management standards sorting, implementation effect guarantee and other issues that store managers are concerned about, they will share their rich experience in front-line management for ten years, and share the secret of building quality stores and efficient teams.
品牌文化是餐饮品牌宝贵的资产，是餐厅的灵魂和核心竞争力，门店的发展，离不开强大的品牌文化支撑。合纵文化执行董事闭启泉先生结合胡桃里实践经验和经典案例，深刻阐释胡桃里的品牌文化，并总结分享门店该如何通过品牌文化加深品牌印记，从而实现顾客粘性的增强。
Brand culture is a valuable asset of catering brand, and the soul and core competitiveness of restaurants. The development of stores is inseparable from the strong support of brand culture. Mr. Bi Qiquan, executive director of hezong culture, combined with the practical experience and classic cases of hutaoli, profoundly explained the brand culture of hutaoli, and summarized how to deepen the brand mark through the brand culture, so as to realize the enhancement of customer stickiness.

经营好一间门店，需要经营者尽心竭力做好每一面。为此，胡桃里核心管理层：运营总监徐泽伊、酒水研发负责人罗江湖、演艺研发负责人高峰等，就如何做好出品品质标准化管理、酒文化的呈现与经营运用、演艺升级驱动体验升级等核心课题，精心准备了实操干货。现场分享，助力每一位学员在日后的经营中持续提升综合品质。
To manage a store well, the operator should do his best in every aspect. For this reason, the core management of hutaoli: Xu Zeyi, director of operations, Luo Jianghu, director of wine R & D, Gao Feng, director of performing arts R & D, etc., have carefully prepared practical dry goods for the core issues of how to do a good job in the standardized management of product quality, the presentation and operation of wine culture, and performing arts upgrading driving experience upgrading. On site sharing helps every trainee continuously improve the comprehensive quality in the future operation.
培训现场气氛活跃、氛围浓厚，培训学员更分为八大组进行交流，争相分享自己经营门店的实操经验，交流此次大会的学习心得，彼此取长补短。课后，学员们都表示这场培训干货满满受益匪浅。
The atmosphere of the training site is active and strong. The trainees are divided into eight groups to share their own practical experience of operating stores, exchange the learning experience of the conference, and learn from each other. After class, the trainees said that the training was full of dry goods and benefited a lot.
在今年特殊的背景下，全国有不少门店默默深耕努力、表现突出。本次赋能培训大会的尾声，特别邀请合纵文化执行董事闭启泉先生，为今年表现突出的门店颁发奖牌以示鼓励。
Under the special background of this year, many stores across the country have made great efforts and performed well. At the end of this empowerment training conference, Mr. Guan Qiquan, executive director of hezong culture, was specially invited to present medals to stores with outstanding performance this year.
第一批获得A级门店称号的门店，分别是胡桃里武汉光谷店、昆明霖雨店、天津和平区店、山东临沂店、哈尔滨南岗店、南京凯瑟琳店、福州长乐店。获奖门店由第三方神秘顾客以及大众点评根据出品、环境、服务等多个维度对全国门店进行系统评级产生，以鼓励门店保持初心，以提升顾客体验为目标，追求卓越、永争第一。
The first stores that won the title of A-class stores are Wuhan Guanggu store, Kunming Linyu store, Tianjin Heping District store, Linyi store in Shandong Province, Nangang store in Harbin, Catherine store in Nanjing and Changle store in Fuzhou. The winning stores are systematically rated by the third-party mystery customers and the public based on the dimensions of production, environment and service. The aim is to encourage the stores to keep their original heart, improve the customer experience and pursue excellence and always strive for the first place.
与此同时，在刚结束的第二届中国餐饮红鹰奖上，胡桃里荣获2020中国餐饮品牌力百强称号。奖项历经四个月由专业评审从品牌口碑、品牌传播力、品牌基本面、品牌关注度四大维度，综合线上大众投票情况，对餐饮企业的品牌力进行多维度解析评选，旨在挖掘中国最有价值的餐饮品牌。
At the same time, in the just concluded Second China catering Red Eagle Award, walnut Lane won the title of top 100 Chinese catering brands in 2020. After four months of professional evaluation, the awards from the four dimensions of brand reputation, brand communication power, brand fundamentals and brand attention, combined with the online public voting, conducted a multi-dimensional analysis and selection on the brand power of catering enterprises, aiming at mining the most valuable catering brands in China.
一个人可以走得很快，但一群人可以走得更远。胡桃里始终坚信凝心聚力、携手共进，方能乘风破浪、共创共赢。在未来新的征程中，胡桃里将继续与家人们一起耕耘一起收获更多辉煌。
One person can go fast, but a group of people can go further. Hu Taoli always believes that only by working together can we ride the wind and waves and create a win-win situation. In the new journey in the future, Hu Taoli will continue to work with his family and harvest more brilliance together.
未来，胡桃里将把特许经营门店赋能培训大会设置为季度性常态服务，继续发挥聚力共赢的作用，把品牌的力量赋能给更多门店，让更多人享受到多元的文艺休闲娱乐方式，享受晚餐就开始的夜生活。
In the future, hutaoli will set the franchise store empowerment training conference as a regular quarterly service, continue to play a win-win role, empower more stores with the power of the brand, and let more people enjoy a variety of literature and art leisure and entertainment, and enjoy the nightlife starting from dinner.
返回列表

created