12月17日，由世界中餐业联合会指导，新快报、红餐联合主办，红餐商学院承办的“2018中国餐饮品牌力峰会”（第21届红餐大会），于广州香格里拉酒店盛大举行。
December 17, 2018 China Food Brand Summit, held by the World Chinese Cuisine Industry Federation, co-organized by the New Express, red food organization, red food business school, took place in Guangzhou Shangri-La Hotel.
大会围绕“品牌力”主题，组织了大咖主题演讲、高峰对话、餐饮辩论赛、白皮书发布、红餐品牌榜上线、百强榜颁奖盛典等特色环节，精彩纷呈，高潮不断，吸引了众多知名餐企品牌创始人、投资人、行业专家及1300位餐饮精英参会。
The conference focused on the theme of "brand power", organized a KOL speeches, summit dialogues, food and beverage debate, white paper release, red food brand list online, the top 100 list award ceremony and other features, wonderful, climax after climax, attracting many well-known food enterprises, brand founders, investors, industry experts and 1,300 food and beverage elite participants.
高峰对话环节，合纵文化娱乐和餐饮相结合的模式，以及如何用跨界思维打造餐饮品牌？多品牌发展怎么打造品牌力？等各项问题吸引力众多参会人员的关注！合纵文化执行总裁唐正纯也于现场为大家做了分享。
In the summit dialogue session, how to combine culture and entertainment with F&B, and how to build a F&B brand with crossover thinking? How do you build brand power with multi-brand development? and other issues attracted the attention of many attendees! Mr. Tang Zhengchun, CEO of Hezong, also shared his experience with the audience.
唐总分享到：多品牌的品牌力打造要分两个部分来说，首先是平台优势，合纵集团下属有很多子公司，比如音乐学院、娱乐大学、设计公司、工程公司、软件公司、酒水贸易公司、中央采购和配送公司等等。 同时在设计品牌的时候，我们有三个维度考量，包括定位差异化、消费体验、品牌造势等方面来提升品牌成长力。
The first one is the platform advantage. The Group has many subsidiaries, such as music academy, entertainment university, design company, engineering company, software company, liquor trading company, central purchasing and distribution company and so on. Meanwhile, when designing the brand, we have three dimensions to consider, including differentiated positioning, consumer experience and brand building to enhance the brand growth.
在国民消费升级、新餐饮快速发展的大环境下，餐饮的竞争不仅是品质与价格之争，更是品牌综合力之间的竞争。合纵文化一直坚持“不独特不做、无核心竞争力不做、无大众市场不做”的三大原则，相信未来也将持续为大家带来更多独特品牌。
Under the environment of escalating national consumption and rapid development of new food and beverage, the competition between food and beverage is not only about quality and price, but also about the comprehensive power of brands. Hezong Culture has always adhered to the three principles of "no uniqueness, no core competitiveness and no mass market", and believes that it will continue to bring more unique brands in the future.
在2018中国餐饮品牌力颁奖盛典上，“中国餐饮品牌力100强”正式揭晓。中国餐饮品牌力评审委员会对近千家餐饮企业进行了严格评审。
At the 2018 China Food & Beverage Brand Power Award Ceremony, the "Top 100 China Food & Beverage Brand Power" was officially announced. The China Food & Beverage Brand Power Judging Committee conducted a rigorous evaluation of nearly 1,000 food and beverage enterprises.
合纵文化旗下品牌胡桃里音乐酒馆、泰炯音乐餐厅也分别获得“中国餐饮品牌力100强”、“最佳锐力餐饮品牌”荣誉称号！合纵文化董事长李华宾也荣获“最具影响力餐饮人物奖”。
The brands of Hezong Culture, Hutaoli Music Tavern and Taijiong Music Restaurant, were also awarded the honorary titles of "Top 100 Chinese Catering Brands" and "Best Elite Catering Brand" respectively. Mr. Li Huabin, Chairman of Hezong Culture, also won the "Most Influential Food and Beverage Personality Award".
餐饮业进入品牌竞争新时代，未来将是一场融合技术与品牌大发展的转型之旅。无论是胡桃里还是其他合纵的品牌，每个品牌都有自身核心竞争优势。品牌力建立在方方面面上，比如商业空间的设计、优质音乐的资源、音乐资源的充分利用、商业模式的设计、平台资源优势等。
The restaurant industry has entered a new era of brand competition, and the future will be a transformative journey that integrates technology and great brand development. Whether it is Hutaoli or other co-opted brands, each brand has its own core competitive advantage. Brand power is built on all aspects, such as the design of commercial space, the resources of quality music, the full use of music resources, the design of the business model, and the advantages of platform resources.
势起风至，未来已来。2019年，合纵文化也将持续保持创新动力，利用跨界思维推动行业健康发展，为大家带来更多创新型品牌！
In 2019, Hezong Culture will continue to keep the innovation momentum, promote the healthy development of the industry with cross-border thinking, and bring more innovative brands to everyone!