5月16日，由文化和旅游部、商务部等国家五部委和广东省政府、深圳市政府共同主办的第十五届中国(深圳)国际文化产业博览交易会（以下简称文博会）盛大开幕。
On May 16, the 15th China (Shenzhen) International Cultural Industries Fair (hereinafter referred to as the Fair), which was co-sponsored by the Ministry of Culture and Tourism, the Ministry of Commerce and five other national ministries and commissions, as well as the Guangdong Provincial Government and the Shenzhen Municipal Government, had its grand opening.
合纵文化集团作为创新型音乐文化领袖企业，此次也特受邀参加福田区文化展览。福田展区以“匠心之路、非遗传承、创新实现、点亮湾区”为主题，充分展示文化产业发展成果。合纵文化集团作为“文博会”音乐文化展示的重头戏，非遗与原创流行音乐跨界融合的精彩演出，受到了社会各界的高度关注。
As an innovative music culture leader, Hezong Culture Group was especially invited to participate in the cultural exhibition in Futian District. The theme of the exhibition in Futian District is "The Road of Craftsmanship, Non-Heritage, Innovation and Lighting up the Bay Area", fully displaying the achievements of cultural industry development. As the highlight of the music and culture exhibition in the Cultural Expo, the splendid performance of the cross-border fusion of non-heritage and original pop music attracted great attention from all walks of life.
优质音乐表演 我们在文博会唱给你听
Quality Music Performance We'll Sing to You at the Fair
展会现场，来自合纵文化集团旗下品牌苏荷、胡桃里、繁花、事外、城外驿、泰炯，以及合纵音乐学院优秀学员、春蜂民谣厂牌艺人纷纷到场助阵。
At the exhibition, many artists from the brands Suho, Hutaoli, Blossoms, Outside Affairs, Out-of-City Station and Taijiong of the Hezong Cultural Group, as well as excellent students from the Hezong Music Academy and artists from the Spring Bee folk label came to the exhibition.
▲春蜂民谣厂牌艺人表演
▲Performance of spring bee folk music brand artists
▲合纵音乐学院优秀学员表演
▲The performance of the outstanding students of the Hopkins Music Academy
极具中国特色的音乐表演、现场诸多形式及内容多样的表演活动，让这一份融汇国粹精华的惊喜赢得众多政府领导以及参展企业、观众的驻足和咨询。
The musical performance with Chinese characteristics, as well as the many forms and diverse performance activities on site, made this surprise blend of the national essence won many government leaders, as well as exhibitors and visitors stop and consult.
▲ 胡桃里音乐酒馆
▲ Hutaoli Music Tavern
▲繁花酒吧
▲The Flowery Bar
▲苏荷酒吧
▲ Soho Bar
音乐+文化，也犹如一块强力磁铁，创造出令人拍案叫绝的产业融合之美。展会现场合纵文化集团也充分展示“音乐+”的神奇魔力，突出音乐融合创新发展的最新趋势。为提升音乐文化艺术的影响力、推进中华优秀文化的传播推广发挥了积极作用。
Music + culture is also like a powerful magnet, creating a stunning beauty of industrial integration. On the exhibition site, Hezong Culture Group fully demonstrated the magic power of "Music+" and highlighted the latest trend of music integration and innovation development. It played an active role in enhancing the influence of music culture and art and promoting the spread of Chinese excellent culture.
▲事外英式居酒屋
▲Shiwai English pub
▲城外驿音乐酒馆
▲Chengwaiyi Music Tavern
▲泰炯音乐餐厅
▲Taejung Music Restaurant
播撒“音乐种子” 助力音乐梦想
Sowing the seeds of music and helping people dream of music
合纵文化集团旗下深圳市华唱原创音乐基金会携自主研发的“山村音乐支教智能机”在展会上精彩亮相。山村音乐支教智能机的研发旨在为山村儿童提供更完善的音乐教育，弥补支教老师到达不了的偏远地区的音乐教育缺失。
Shenzhen Huachang Original Music Foundation, a subsidiary of Hezong Culture Group, made a splendid appearance at the exhibition with its self-developed "intelligent machine for music education in the country". The research and development of the "Country Music Education Machine" aims to provide better music education for children in the mountainous villages and make up for the lack of music education in the remote areas where the support teachers cannot reach.
▲基金会工作人员现场讲解
▲Foundation staff members explain on site
可爱的外表使山村音乐支教智能机在众多展位里显得别具一格。观众路过时都被外型可爱的智能机吸引，走进欣赏，并主动了解山村音乐支教智能机。
Lovely appearance makes the Yamamura music education smart phone in many booths in a unique style. Visitors passing by were attracted by the cute appearance of the smartphone, walked into the admiration, and took the initiative to understand the Yamamura music education smart phone.
创新音乐生产力 玩出音乐新业态
Innovative Music Productivity Playing with New Music Formats
竞争战略之父迈克尔•波特说：“基于文化的优势是最根本的、最难以替代和模仿的、最持久的和最核心的竞争优势。”
Michael Porter, the father of competitive strategy, said, "Culture-based advantages are the most fundamental, the most difficult to replace and imitate, the most enduring and the most central to competitive advantage."
合纵文化集团通过对原创音乐文化人才的大力培养，为深圳也带来了源源不断的文化创新产品、理念与思路，不仅丰富了市民的文化生活，也提升了城市的文化品位，为音乐文化创新发展注入了强劲活力与动力。
Through the cultivation of original music and cultural talents, Hezong Culture Group has brought a continuous stream of innovative cultural products, concepts and ideas to Shenzhen, which not only enriches the cultural life of the citizens, but also improves the cultural quality of the city and injects strong vitality and impetus to the innovative development of music culture.
▲合纵文化执行董事许晓英接受《青岛日报》记者采访
▲The first time in the history of the world's most famous newspaper, Qingdao Daily.
展会首日，合纵文化集团执行董事许晓英也接受了来自《青岛日报》记者的采访。记者深入了解合纵文化发展理念，并表示期待合纵文化集团来到青岛，为青岛地区夜生活注入更多新鲜血液。
On the first day of the exhibition, Xu Xiaoying, Executive Director of the Hezong Cultural Group, was interviewed by a reporter from Qingdao Daily. The journalist understood the development concept of Hezong Culture in depth and expressed her expectation for Hezong Culture Group to come to Qingdao and inject more fresh blood into the nightlife of Qingdao.
▲合纵文化美丽南方负责人黄国庆接受深圳广电集团采访
▲The newest member of the team, Mr. Gerald L. Bachmann, will be the newest member of the team.
5月18日，福田区相关领导一行莅临合纵文化集团展位进行视察与体验。相关领导对合纵文化在丰富市民生活、活跃城市文化和推进深圳原创音乐发展中扮演的重要角色给予了充分肯定。
On May 18, leaders of Futian District visited the booth of Hezong Culture Group for inspection and experience. The relevant leaders fully affirmed the important role of Hezong Culture in enriching citizens' life, enlivening city culture and promoting the development of original music in Shenzhen.
▲合纵文化集团外联部负责人冯艾秋为来访领导做讲解
▲Ai QiuFeng, the person in charge of the Outreach Department of Hezong Culture Group, explained to the visiting leaders.
唯有被大众消费者喜爱 我们才有未来
"When Heaven and Earth unite, nature blooms" and Xinjiang Tiansei Winery signed a strategic cooperation agreement together
新疆天塞酒庄秉承着呈现自然之美的品牌理念，始终如一的担负起国产葡萄酒品牌振兴、品质至上的带头作用，给消费者提供优质可靠的葡萄酒产品，带动消费升级，一步步打造世界级的中国品牌。
Xinjiang tiansai winery adheres to the brand concept of presenting natural beauty, and always takes the leading role of rejuvenating and quality first of domestic wine brands, providing high-quality and reliable wine products to consumers, promoting consumption upgrading and building world-class Chinese brand step by step.
在现场所有嘉宾的见证下，新疆天塞酒庄与深圳合纵集团举行了签约仪式，双方正式达成合作，互利共赢，协同发展。
In the witness of all guests on the scene, Xinjiang tiansai winery and Shenzhen Hezhong group held a signing ceremony. The two sides officially reached cooperation, mutual benefit and win-win results and coordinated development.
展望充满机遇及挑战的2019年，面对日趋激烈的市场竞争，天塞已经做好了攀登更高远目标的准备。辉煌只能留给昨天，明天更要超越梦想。
Looking forward to 2019 full of opportunities and challenges, in the face of increasingly fierce market competition, tiansai has been ready to climb higher and far-reaching goals. Glory can only be left to yesterday, and tomorrow is more than dream.
《论语 子罕》中说：固天纵之将圣，又多能也。上天让新疆天塞酒庄与深圳合纵集团两家企业相遇携手而行，用凝聚的才智服务好我们忠实的消费者，有彼此相伴的新征程，一同走向更好的未来。
In the Analects of Confucius, Zihan said that the emperor will be holy and can do more. Shangtian let Xinjiang tiansai winery and Shenzhen Hezhong group meet and work together to serve our loyal consumers with the cohesive talents, and have a new journey with each other, and go to a better future together.
