由美团点评联合中国连锁经营协会打造的“2020中国餐饮加盟榜TOP100”正式发布，胡桃里音乐酒馆赫然在列，再次彰显在行业中的品牌实力。
The "2020 Top 100 Chinese Restaurants" was officially released by Meituan Dianping and China Chain Store Management Association, and Hutaoli Music Tavern was listed, once again demonstrating the brand's strength in the industry.
2020，餐饮行业因疫情遭到巨大打击，经历严峻考验的餐饮市场，如今在常态化疫情防控下已渐渐复苏，餐饮业也迎来了发展新机。
2020, the food and beverage industry has been hit hard by the epidemic, and the food and beverage market, which has undergone severe tests, is now gradually recovering under normalized epidemic prevention and control, and the food and beverage industry has been given new opportunities for development.
8月26日，2020餐饮行业餐饮盛会“CCFA新消费论坛—2020中国连锁餐饮峰会”在深圳拉开帷幕。该峰会由中国连锁经营协会主办，为期2天， 100+餐饮顶级大咖聚于一堂。
On August 26th, 2020 catering industry catering event "CCFA New Consumption Forum-2020 China Chain Restaurant Summit" was held in Shenzhen. The summit was organized by the China Chain Store Management Association, a period of 2 days, 100+ food service top curators gathered in one place.
该榜单以美团点评大数据为基础，从品牌实力、加盟门店经营情况、消费者认可度三大维度对餐饮加盟品牌的持续经营水平进行客观、公正、权威评估。
Based on Meituan Dianping's big data, the list is an objective, impartial and authoritative assessment of the sustainable operation of food and beverage franchise brands in three dimensions: brand strength, franchise store operation and consumer recognition.
同时，合纵文化执行总裁覃文平女士于今日受邀出席“2020中国连锁餐饮峰会”，现场围绕“数字化营销新机会及行业趋势预判”这一主题进行话题分享。
At the same time, Ms. Qin Wenping, CEO of Hezong Culture, was invited to attend the "2020 China Chain Restaurant Summit" today to share her views on the topic of "New Opportunities in Digital Marketing and Industry Trend Prediction".
“Sing my song”
演讲一开始，覃总选择以胡桃里的主题曲《Sing my song》作为开场，美好的音乐旋律让原本拘谨的会议现场瞬间轻松了起来，同时也让全场与会人员瞬间进入到胡桃里所传递的的美好氛围中。
At the beginning of his speech, Mr. Qin chose to open with the Hutaoli theme song "Sing my song", a beautiful melody of music that instantly relaxed the otherwise formal meeting room and put all the participants in the good mood conveyed by Hutaoli.
“发掘隐性需求，满足个性需求”
"Discover hidden needs and meet individual needs."
人们对生活的追求是无止境，在餐饮行业中，餐厅的整体升级一直在持续。互联网思维的引入也为餐饮经营带来了许多变化，无论是哪种形式的创新，都是为了能满足顾客更好、更多的需求，可我们往往最容易忽略消费者的隐性需求。
There is no end to what people want out of life, and in the food and beverage industry, there has been a continual upgrading of restaurants as a whole. The introduction of Internet thinking has also brought many changes to the restaurant business, no matter what form of innovation, in order to be able to meet the needs of customers better and more, but we are often the easiest to ignore the hidden needs of consumers.
胡桃里通过美好的环境、体验和氛围，与受众心灵感受相互融合，赋予了胡桃里音乐餐厅更多的附加值，引起到店消费者的情感共鸣，勾起消费者内心深处的文艺情怀。
Through the beautiful environment, experience and atmosphere, and the audience's spiritual feelings of mutual integration, giving the Hutaoli Music Restaurant more added value, causing the emotional resonance of the consumers to the store, evoking the deepest feelings of the arts and culture of consumers.
“用氛围，将消费者带入餐厅”
"Use the atmosphere to bring the consumer into the restaurant."
胡桃里在全球已有500+门店，分布全球300+城市，将文化情怀通过不同方式，融入到每一处可以被触达的地方，所营造出的氛围，让人相信总有些地方，是可以遇见美好的。
Hutaoli has 500+ stores in 300+ cities around the world, and through different ways, it integrates cultural sentiments into every place it can reach, creating an atmosphere that makes people believe that there are always places where they can meet beautiful things.
在胡桃里，各式主题活动数不胜数，同时也善于为客人在重要的时刻制造各种惊喜。胡桃里大屏实现与客人间的实时互动，通过数字化形式，为用餐带来更深刻的欢乐体验，让相聚的时光更加美好。
At Hutaoli, there are countless themed events, but we are also adept at creating surprises for our guests during the big moments. The Hutaoli screen allows for real-time interaction with guests, digitizing the dining experience and making the time together even more enjoyable.
“音乐为魂，创新文化生产力”
"Music for the Soul, Innovative Cultural Productivity"
音乐，是胡桃里的灵魂所系，是品牌文化的DNA。人才是音乐的核心。胡桃里对音乐人才不做简单的“收割”，而是通过合纵部署的多元渠道，源源不断地培养音乐人和原创作品。
Music is the soul of Hutaoli and the DNA of the brand's culture; talent is the core of music. Nutley does not simply "harvest" music talent, but through the combined vertical deployment of multiple channels to cultivate a steady stream of musicians and original works.
胡桃里举办过多场大型音乐赛事“原创音乐大赛”、“华语民谣原创大赛”、“弹唱巅峰决大赛、”“金蜗牛填词大赛”等，这些都是胡桃里深耕音乐产业的常规动作，旨在扶植音乐创作源头，助力中国原创音乐的发展。同时，也让胡桃里成为越来越多音乐人交流聚会之地；
The Hutaoli has hosted several large-scale music events, including the "Original Music Competition," the "Chinese Folk Song Original Competition," the "Vocal Performance Competition," and the "Gold Medallion Competition. The "Snail Lyric Competition" is a regular initiative of the music industry, aimed at fostering the source of music creation and helping the development of original music in China. At the same time, it also makes Hutaoli a place where more and more musicians can meet and exchange ideas.
覃总和大家分享到，近期由胡桃里和唱吧app联办的纯素人音乐赛事《歌手请就位》正在火热进行中，赛事一出即吸引了上万名素人唱歌爱好者报名参与，共赴百万之争。胜出的素人选手不仅可得高额奖金、还可以获得殿堂级伯克利音乐学院推荐机会，签约培训、C位出道机会。目前赛事即将进入激烈的淘汰赛，欢迎大家关注，为所有追梦人打call。
Mr. Qin shared with us that "Singer Please Take Your Place", a amateur music competition organized by Hutaoli and Sing Bar App, is underway and has attracted tens of thousands of amateur singers to compete for millions. The winning contestant will not only receive a large amount of prize money, but also a chance to be recommended by Berklee College of Music, sign a contract, and debut in the C position. The competition is about to enter the fierce elimination rounds, welcome to follow along and call for all the dreamers.
最后，覃总表示，其实每一个人都有一颗文艺的心，每一个城市都有热爱文艺的人，只是没有一个场合来激发和唤醒这群人对文艺的热爱，而胡桃里却用这些独特的方式满足了消费者内心的需求，也正是这种“音乐+商业空间”的独特商业模式，给物质消费赋予了一定的精神内涵，才造就音乐酒馆连锁类的开创者——胡桃里。
In the end, Mr. Qin said that everyone has a heart for art and culture, and every city has people who love art and culture, but there is no occasion to inspire and awaken these people's love for art and culture, but Hutaoli meets the needs of consumers in these unique ways, which is the unique "music + commercial space". The business model, giving a certain spiritual connotation to material consumption, is what created the creator of the music pub chain category - Hutaoli.