2020 ，城市静音许久
2020, the city has been quiet for a long time.
是时候打个响指，疯玩一下了
It's time to snap your fingers and have some fun.
（猴！HAO！）
(Monkey! HAO!)
久违的镁光灯
The long lost magnesium light.
久违的热闹市集
The long-lost bustling bazaar
久违的音乐&酒酒酒酒酒
Long Lost Music & Wine & Liquor
舞台重新亮起，把“音量”开到最大
The stage is back on. Turn up the volume on "Volume."
最近请保护好你的嗓子
Please protect your voice these days.
因为…
Because...
2020 “98音乐节”
2020 "98 Music Festival"
高/能/来/袭！
High/energy/incoming/attack!
「年度大型惠民音乐节IP」
"Annual Mega Benefit Music Festival IP
9.8-9.9连续两天
9.8-9.9 Two consecutive days
一键开启，无限躁动
One click on, infinite agitation
“音乐市集”、“现代舞展演”、“户外音乐会”、
"Music Bazaar," "Modern Dance Showcase," "Outdoor Concert,"
“线上直播专栏”、“原创音乐力量集结”
"Live Online Column" and "Original Music Power Gathering."
生活的热情，正在重新燃起
The zest for life is being rekindled.
“你，等着瞧！”
"You, wait and see!"
「98音乐节」
"98 Music Festival.
“98”源于“酒吧”二字谐音，最初是由深圳合纵文化集团旗下苏荷酒吧于2016年倾力打造，9月8日在全国门店同时开启以“电音”为主的音乐主题派对，同步开展音乐及酒类赛事作为互动，首届98节关注度就达200万，超万人参与到派对及主题赛事。
"98" is derived from the word "bar", which was originally created by Suho Bar, a subsidiary of Shenzhen Hezong Culture Group, in 2016. "The main music-themed party, simultaneous music and alcoholic events as an interactive, the first 98 Festival attention reached 2 million, over 10,000 people to participate in the party and themed events.
2017，一场「文化+艺术」的跨界狂欢
2017, a crossover party of 'culture + art'
98节至2017年开始，融合跨界文化。升级IP属性，联合百家主流媒体，加入地标性商业地产及全国426家门店；与深圳晚报、摩拜单车共同引爆跨界品牌合作，音乐节大舞台+快乐巡游+摊位展示，网络关注度超1300万。
98 Festival to the beginning of 2017, integration of cross-border culture. Upgrade IP attributes, unite hundreds of mainstream media, join landmark commercial real estate and 426 stores across the country; with Shenzhen Evening News and Mobai bicycle to explode the cross-border brand cooperation, music festival stage + happy parade + stall display, network attention over 13 million.
2018，打造深圳年度音乐盛会
2018, creating Shenzhen's annual music event
2018，年度主题修改为“98音乐艺文节”，以福田区为主会场，“深南大道”为活动主线，覆盖深圳，辐射全国；融入英国爱丁堡艺穗节形式及内容，联合深圳各大创意园、商圈、386家音乐艺术门店和酒吧，以音乐马拉松概念，全力打造街头音乐艺术表演、室内主题派对、主舞台表演、生活艺文市集共298场。线下观众人数达500万人次，网络关注达2000万。
2018, the annual theme is revised to "98 Music and Arts Festival", with Futian District as the main venue, "Shennan Avenue" as the main line of activities, covering Shenzhen, radiation across the country; into the UK Edinburgh Fringe Festival form and content, united Shenzhen's major creative parks, business districts, and 386 music and art stores and bars, with the concept of a music marathon, to create a total of 298 street music and art performances, indoor theme parties, main stage performances, and living arts market. The number of offline visitors reached 5 million and online attention reached 20 million.
2019，文化升级，影响力再扩大
2019, a cultural upgrade and a further expansion of influence
2019，“98音乐节”影响力扩大，在两广地区、珠三角、大湾区域获良好口碑，年度主题升级为“98国际音乐节”，达成音乐属性、文化交流的国际化提升。同时响应政府政策，繁荣建设大湾区文化。
In 2019, "98 Music Festival" has expanded its influence and gained good reputation in the two regions, the Pearl River Delta and the Greater Bay Area, and the annual theme has been upgraded to "98 International Music Festival" to enhance the internationalization of music attributes and cultural exchanges. The annual theme was upgraded to "98 International Music Festival" to enhance the internationalization of music attributes and cultural exchanges.
通过文化论坛、夜间经济特企活动、开幕式、国庆特企快闪活动、国际音乐会等活动，体现“新城·新声”的文化概念。
The cultural concept of "New Town, New Voice" is expressed through cultural forums, nighttime economic special enterprise events, opening ceremonies, National Day special enterprise flash mobs, international concerts and other activities.
开展国际音乐产业论坛，邀请伯克利音乐学院教授导师来华交流，国内音乐媒体人、国内外TOP10唱片公司管理人、高校音乐系教授等出席。发动全国87个品牌，566家门店参与，其中合纵文化集团体系内11个品牌，全国300家门店；发动深圳18个战略合作商圈/街道/社区，活动期间，优惠福利促消费达1亿，受惠人群超千万人；18个分会场小舞台，观众总数超200万人次，三大舞台观众总数超10W人次。
Conducted international music industry forum, invited Berklee College of Music professors and tutors to exchange ideas in China, attended by domestic music media people, domestic and foreign Top 10 record company managers, university music department professors, etc. Invited 87 brands and 566 stores nationwide to participate, including 11 brands and 300 stores within the Hezong Culture Group system; launched 18 strategic cooperation business districts/streets/communities in Shenzhen; during the activity period, the discount welfare and consumption reached 100 million, benefiting more than 10 million people; 18 sub-stages, the total number of audience exceeded 2 million, and the total number of audience on the three major stages exceeded 10W.
2020 万物复生，举杯致敬
2020 A toast to the resurrection of all things.
2020，有着不平凡的开端，幸有不平凡的英雄们，让我们得以迅速重新启动美好生活。
2020, with its extraordinary start, was fortunate to have extraordinary heroes who allowed us to quickly restart the good life.
今年，98节回归初心，以最简朴的概念传递“酒文化&音乐文化”。万物重生，我们将举起酒杯向过去与未来致敬！
This year, Festival 98 returns to its roots, with the simplest concept of "wine culture & music culture". We will raise our glasses to the past and the future to pay tribute to the rebirth of all things.
01
「超级波·福吉 音乐集市」
"Super Boogie Fuki Music Bazaar.
Super Boom FUKI Music Fair
“Hi我是00后-福吉FUKI”
"Hi I'm 00 FUKI FUKI."
这次，有一位重磅嘉宾将登陆“98音乐节”！98制燥新生物种！
This time, there will be a heavyweight guest coming to "98 Music Festival"!
他就是自带痞帅气质的FUKI福吉，海龟派的他参与过数百场国际大型音乐节，多年资深玩家带着满满吉（技）能，将在9月8-9日，深圳人文、电子科技地标-华强北电子街区，企划开启“Super Boom 超级波”音乐集市，发射律动光波，带来无限快乐。猴犀利！！
He is FUKI FUKI, who has participated in hundreds of large-scale international music festivals, and is a veteran player with full of skills. Launch rhythmic light waves for infinite joy. Monkeys are sharp!
FUKI的形象灵感来源于深圳本土的灵长类动物“猕猴”，深圳市民熟悉的莲花山、笔架山、红树林、塘朗山都曾出现过猕猴的踪迹。
The image of FUKI is inspired by Shenzhen's native primate, the macaque, which has been seen in Lotus Mountain, Mount Penge, Mangrove Forest and Tanglang Mountain, all of which are familiar to Shenzhen residents.
“酒文化”酒肆局
"Wine Culture" Liquor Store Board
98-酒吧 9月8日 就地命名为“酒文化日”
98-Bar, September 8, named "Wine Culture Day" on the spot.
大MIX世界百类酒类，平凡而独特的啤酒、贵族的威士忌、皇室的葡萄酒、新贵起泡酒
这是舌尖上的酒局
Big MIX World 100 categories, ordinary and unique beers, aristocratic whiskeys, royal wines, nouveau riche sparkling wines
It's a tongue-in-cheek drinking game.
02
福吉带你野外蹦迪场开启
Fuki takes you on a wild bungee jump.
Let's Boom Disco
特设户外蹦迪锻炼场，舒活筋骨，你需要一首歌，一支舞，还有福吉FUKI光波 ！
A special outdoor bungee jumping exercise area to stretch your muscles and bones, you need a song, a dance, and FUKI FUKI light waves!v
夜光巡游队
Night Light Patrol
Go-Dancer劲舞团
Go-Dancer Dance Company
超赞的互动“酒游戏”
Awesome interactive "wine game"
来现场发一发光！
Come and shine!
03
原创音乐新势力
New Force in Original Music
9月8日还将举办“户外原创音乐会”，集结大湾区优质的原创音乐团队，带来精彩音乐演出现场，燃翻全场！
The "Outdoor Original Concert" will also be held on September 8, bringing together quality original music teams from the Greater Bay Area to perform live music that will blow the house down.
【台前篇】
[Front of the stage]
9月8日-9月9日 12组优质原创音乐团队轮番上演
Sept. 8-9, 12 original music groups will be performing
剧透本场音乐会有
Spoilers for this concert.
潮汕胶己人说唱Part
Chaoshan Gummi's Rap Part
新时代粤语原创摇滚乐（不止Beyond）
New Age Cantonese Original Rock (Not Just Beyond)
岭南古风电音
Lingnan Electric Music
............
【幕后篇】
[Behind the scenes]
“第六届金蜗牛填词大赛”选手见面会
集结幕后人才，现场答疑解惑
"The Sixth Golden Snail Lyric Writing Contest contestants' meeting
Gathering behind-the-scenes talent to answer questions on the spot
匠星音乐学院-全球华人偶像练习生选拔正式开启！
匠人之艺，锻造明日之星
设现场招募咨询
Starmaster Music Academy - Global Chinese Idol Practitioner Audition is officially open!
The Art of Craftsmanship, Forging Tomorrow's Stars
On-site recruitment consultation
04
全国300+ 室内派对
300+ house parties nationwide
300+House Party
全国300+特色餐饮品牌、艺术文化空间、Livehouse、酒吧、音乐餐厅连线开展98系列优惠活动，主题派对，没有你玩不到的“内容”！
National 300+ featured food and beverage brands, art and cultural spaces, Livehouse, bars, music restaurants connected to carry out 98 series of promotional activities, themed parties, no you can not play the "content"!
05
有求必应 心愿成真
If you ask for something, you get it.
Dreams Come True
2020年 有太多的失去 有太多的未完待续
In 2020, there's so much to lose, so much to live for.
"98音乐节” 给你助力吧！
"98 Music Festival" will give you a boost!
现场精致美陈区可提前预约作为你心愿成真的起始点
The exquisite on-site beauty area can be booked in advance as a starting point for your wish to come true.
计划一场惊喜
Plan a surprise.
求婚、求爱、求关注
Proposal, courtship, attention.
有求必应
grant whatever is asked for
06
人人都是爱心公益大使
Everyone is a charity ambassador.
Love Public Welfare
深圳市华唱原创音乐基金会“用音乐播种梦想”
Sowing Dreams with Music" by Shenzhen Huachang Original Music Foundation
活动现场助力99公益日
The event helped 99 Community Day
为贫困山区的少儿播种音乐种子
Sowing the seeds of music for young children in poor mountain areas
点燃音乐梦想
Ignite the Dream of Music
现场捐赠可免费获得“公益口罩”
Donate on site and receive a free "Community Mask"
还可体验“山村音乐支教智能机”
You can also experience the "Village Music Education Smartphone."
感受音乐公益
Feel the Music for Good
山村音乐支教智能机
Mountain Village Music Support Smartphone
小学1-6年级音乐课本
Music textbooks for elementary school grades 1-6
200集专业音乐课程
200 sets of professional music lessons
250部中外音乐电影
250 Chinese and foreign musical films
8000首中外歌曲
8000 Chinese and foreign songs
更多98音乐节互动内容，陆续放料!
More 98 Music Festival interactive content will be released soon!
“98音乐节”作为深圳的文化品牌符号，让音乐打破框架，让艺术融入生活，致力打造深圳夜经济“新名片”。是时候了！“98音乐节”邀你一起举杯共饮，发射律动光波！
"98 Music Festival" as Shenzhen's cultural brand symbol, let music break the frame, let art into life, committed to build Shenzhen night economy "new business card". It's time! "98 Music Festival" invites you to toast to the rhythmic light waves!
福利即将来袭，马上关注官方微博 @98音乐节，98节豪华大礼包等你来领！
Benefits will be coming soon, follow the official Weibo @98MusicFest now, 98Fest luxury gift package waiting for you to get!