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城市消费新动力!合纵文化CEO许晓英受邀出席“深圳夜间经济发展大会”

12月23日,由南方都市报主办的“深圳夜间经济发展大会暨2020深圳消费口碑榜点赞礼”在深圳益田威斯汀酒店三楼举行。活动由南方报业传媒集团、深圳市消费者委员会指导,南方都市报社主办,由深圳大件事新媒体有限公司承办。

On December 23rd, Shenzhen Yitian Hotel held the "Shenzhen South Economic Development Conference" on the 23rd floor of Shenzhen. The event was directed by Nanfang newspaper media group and Shenzhen consumer committee, sponsored by Nanfang metropolis newspaper, and undertaken by Shenzhen daqianshi New Media Co., Ltd.

    会上发布了《深圳夜经济消费报告》与《2020年度深圳消费公共事件应对榜》。其中,《深圳夜经济消费报告》以长达近一年的深度调研为基础,以深度走访调研、实地测评、结合各大平台的数据等三大手段,全面解析深圳夜经济的特征,并细分至餐饮、零售、旅游、商超等具体板块进行解读,同时邀请专家学者、监管部门、企业代表、消费KOL组成商业观察团,为深圳“夜力”复盘问诊,提出具体发展意见与建议。

The meeting released the "Shenzhen night economic consumption report" and "2020 Shenzhen consumption public event response list". Among them, "Shenzhen night economy consumption report" is based on nearly a year's in-depth research. It comprehensively analyzes the characteristics of Shenzhen night economy by means of in-depth visit research, on-the-spot evaluation, combined with the data of major platforms, and subdivides it into catering, retail, tourism, supermarkets and other specific sectors for interpretation. At the same time, it invites experts and scholars, regulatory departments, enterprise representatives, and consumers Ol formed a business observation group to put forward specific development opinions and suggestions for Shenzhen "Yeli" re consultation.

    深圳合纵文化CEO 许晓英女士受邀出席本次活动并参与了圆桌论坛,现场与多名行业学者、大咖共同围绕“夜间经济,城市消费新动力”主题进行精彩的话题分享。
    Ms. Xu Xiaoying, CEO of Shenzhen hezong culture, was invited to attend the event and participated in the round table forum. She shared wonderful topics with a number of industry scholars and celebrities around the theme of "night economy, new power of urban consumption".

 

“别样繁华,夜深圳”
"Another prosperous night in Shenzhen"

  工作强度高、生活节奏快、年轻人占比高、夏季持续时间长等特点,使得深圳拥有较大的夜间消费需求,夜间经济潜能大,成为中国夜间经济发展最活跃、最繁荣的特大城市之一。作为南方热点城市和移民活力城市,深圳在夜间消费上向来有着良好的基础和出色的表现。

With the characteristics of high intensity of work, fast pace of life, high proportion of young people and long duration in summer, Shenzhen has a large demand for consumption at night, with great potential at night, and has become one of the most active and prosperous megacities in China at night. As a hot city in the South and a city with immigration vitality, Shenzhen has always had a good foundation and excellent performance in nighttime consumption.

“创新音乐生产力,创造美好夜间经济体验”
"Innovating music productivity, creating beautiful night economic experience"

合纵文化CEO 许晓英
Xuxiaoying, CEO of Hezhong culture
    会议中,合纵文化集团CEO许晓英表示,合纵文化一直坚持以“音乐”为生产力,带动美好夜生活。从企业的角度来讲,夜间经济对于合纵文化是第二生产力、也是第二增长点;夜生活是公共文化艺术的开始,内容不仅仅是单一的餐饮,更可以是以内容为王的精神享受。
At the meeting, xuxiaoying, CEO of Hezhong culture group, said that Hezhong culture has always insisted on "music" as the productivity to promote a better night life. From the perspective of enterprises, the night economy is the second productivity and the second growth point for the vertical culture; night life is the beginning of public culture and art, and the content is not only a single catering, but also a spiritual enjoyment based on content as king.
    比如推动深圳CBD、华强北、老东门等地区发展有文化底蕴的夜间产业,发展具有深圳特色的民谣等音乐文化,让市民都参与到夜生活,感受夜的精彩。夜间经济的提升和夜生活的幸福指数,源自市民的精神追求,从而发展具有深圳特色的夜生活。
For example, we will promote the development of night industry with cultural heritage in Shenzhen CBD, Huaqiang North, laodongmen and other areas, and develop music culture such as ballads with Shenzhen characteristics, so that citizens can participate in night life and feel the night's wonderful. The improvement of night economy and the happiness index of night life are derived from the spiritual pursuit of the citizens, thus developing the night life with Shenzhen characteristics.
    以夜为媒,迸发城市商业新活力。合纵文化坚信,通过“音乐搭建”能稳固提升夜生活综合实力,积极推动夜间经济。同时,真正做到“让更多人爱生夜生活”。
Take night as the medium, burst out the new vitality of urban commerce. The co ordinate culture firmly believes that the "music construction" can steadily improve the comprehensive strength of night life and actively promote the night economy. At the same time, we should really make "let more people love life at night".

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