音乐+美食+啤酒，才是夜生活的正确打开方式！
Music + food + beer is the right way to open the nightlife!
10月23日，百威啤酒公司中国区总裁Fred Freire（福瑞德）一行莅临合纵文化集团，并开展参观交流活动。
On October 23rd, Fred Freire, President of Budweiser China, and his delegation visited the Hezong Cultural Group and carried out a visit and exchange activities.
▲参观音乐学院
▲Visit the Conservatory
合纵文化集团董事长李华宾、执行总裁覃文平、执行总裁闭启泉、执行总裁唐正纯等人热情接待来访领导并进行座谈。
Mr. Li Huabin, Chairman of the Board of Directors, Mr. Qin Wenping, Chief Executive Officer, Mr. Bi Qiquan, Chief Executive Officer and Mr. Tang Zhengchun, Chief Executive Officer of Hezong Culture Group warmly received the visiting leaders and had a discussion.
作为全球领先的啤酒酿造商，百威英博旗下经营的200多个啤酒品牌。尤其是诞生于1876年的百威啤酒，通过赞助奥运会、FIFA世界杯足球赛以及英格兰足总杯等全球瞩目的焦点赛事，以及对年轻人关注的音乐、时尚领域的赞助，成为当之无愧的“啤酒之王”。
As the world's leading brewer, AB InBev operates more than 200 beer brands. Especially since its birth in 1876, Budweiser has become the "King of Beers" through its sponsorship of the Olympic Games, the FIFA World Cup and the FA Cup, as well as through its sponsorship of music and fashion, which are of great interest to young people.
合纵文化从2009年与百威合作，10年间20万箱到235万箱，12倍的销售增长量，让众领导更加期待未来双方能够在更高层次、更大范围内的合作。
From the cooperation with Budweiser in 2009, the sales volume has increased 12 times from 200,000 cases to 2.35 million cases in 10 years, which makes the leaders look forward to a higher level and a larger scope of cooperation in the future.
▲百威啤酒公司中国区总裁Fred Freire
▲Fred Freire ，President of Budweiser China
在这样一个飞速发展的市场环境下，创新非常重要。合纵文化旗下品牌所带来的全新业态，也为创新带来了更多可能性。未来，希望我们可以做到更好!百威啤酒公司中国区总裁Fred Freire （福瑞德）在交流会上分享到。
In such a fast-developing market environment, innovation is very important. The brand-new formats brought by the brands of Hezong also bring more possibilities for innovation. In the future, I hope we can do better! Fred Freire, President of Budweiser China, shared in the meeting.
▲合纵文化集团董事长 李华宾
Li Huabin, chairman of Hezong Culture Group
无论做美食还是做品牌，都要经过长年累月的坚持和沉淀，正是因为百威与合纵对美酒美食有着同样的坚持，让合纵与百威之间的合作更加紧密。动听音乐、精致佳肴搭配百威啤酒丰裕的口感，如此完美搭配，也填满了众多消费者的胃与心。
No matter if it is food or brand, it takes years of persistence and precipitation. It is precisely because Budweiser and Hezong share the same insistence on food and wine that the cooperation between Hezong and Budweiser is closer. The perfect combination of beautiful music, exquisite food and the rich taste of Budweiser beer fills the stomachs and hearts of many consumers.
合纵文化最大的核心竞争力是商业模式的输出，胡桃里4年400家店，来源于之前的积累。日活跃用户超23.4万、月活动总量超702万，累计激活3亿用户客户量，合纵文化庞大的用户基础，也形成了自身独特的客户优势。
Hutaoli has 400 stores in 4 years, which is the result of its previous accumulation. With over 234,000 daily active users, over 7.02 million monthly activities and a total of 300 million customer activations, the huge customer base of Hezong Culture has also formed its own unique customer advantages.
▲百威啤酒公司中国区零售高级总监 许晓宇
▲Xu Xiaoyu, senior Retail Director of Budweiser China
近年来，百威在中国市场“引进”各种电音和派对文化，“很年轻很时尚”成了我们对这个品牌的新印象。我们也从消费调查发现派对已不仅仅是在夜店，胡桃里所带来的全新派对体验，也为国内派对文化发展提供了更多的可能性。
In recent years, Budweiser has "introduced" a variety of electronic music and party culture to the Chinese market, and "very young and trendy" has become our new impression of the brand. Our consumer research shows that partying is no longer just about clubbing, and that the new party experience offered by Hutaoli has opened up new possibilities for party culture in China.
交流会上，合纵文化集团董事长李华宾表示希望双方能够以此为契机，加深双方品牌的合作，实现互惠共赢，推动双方交流合作迈上新台阶。
At the meeting, Mr. Li Huabin, Chairman of the Board of Directors of Hezong Culture Group, expressed his hope that both sides would take this opportunity to deepen the cooperation between the brands of both sides, to achieve mutual benefit and win-win situation, and to promote the exchange and cooperation between both sides to a new stage.
消费理念形成不同的消费诉求，个性化需求现在已经在中国消费市场占有不可忽视的分量。合纵文化集团作为行业领先者，一直以来为消费者提供多种类、高品质的啤酒。
Different consumption concepts have formed different consumer demands, and individualized demands now occupy a non-negligible part of the Chinese consumer market. As a leader in the industry, Hezong Culture Group has been providing consumers with a wide range of high quality beers.
从基础采购，到不断深入。未来，合纵文化也将与百威探讨更多新的合作方式，让有音乐、美食、啤酒的夜晚变得更加多姿多彩，为消费者带来更美好的用餐体验。
From basic sourcing, to continuous depth. In the future, Hezong Culture will also explore more new ways of cooperation with Budweiser to make the night of music, food and beer more colorful and bring a better dining experience to consumers.