10月29日，“合翎栖桐 展翅未来”合纵文化&鸥翎投资携手走向资本市场发布会暨庆祝晚宴在深圳香格里拉酒店举行。合纵文化集团董事长李华宾、执行总裁覃文平、执行总裁闭启泉及鸥翎投资联合创始人、合伙人江天一、郑南雁，鸥翎投资联席董事长张弛等多名主要领导共同出席了签约仪式。
On October 29th, the "Expanding the Wings of the Future" Hezong Culture and Ouling Investment jointly went to the capital market conference and celebration dinner was held in Shenzhen Shangri-La Hotel. Li Huabin, Chairman of Hezong Culture Group, Qin Wenping, Executive CEO, and Bi Qiquan, Executive CEO, as well as Jiang Tianyi and Zheng Nanyan, co-founders and partners of Ouling Investment, and Zhang Chi, Co-Chairman of Ouling Investment, attended the signing ceremony.
新战略投资引入 合纵文化如虎添翼
New strategic investment in Hezong Culture
鸥翎专注消费型投资，近两年鸥翎投资方面频频出手，两年内15个投资，合纵也成为鸥翎投资最大金额的企业。合纵通过“音乐+餐饮”双重吸引力圈吸引大规模的用户，合纵文化产业发展模式成为未来餐饮行业发展的新入口，且拥有广阔的发展前景。
In the past two years, Ouling has made frequent investments, with 15 investments in two years, and Hezong has become the largest investment enterprise of Ouling. Through the dual attraction of "music and catering", Ouling attracts a large number of users, and the cultural industry development model becomes a new entrance for the future development of the catering industry, which has a broad development prospect.
△合纵文化集团执行总裁 覃文平 接受媒体专访
△Qin Wenping, CEO of Hezong Culture Group, was interviewed by the media.
对于合纵来说，投资人收到资金并不是最主要的。外来的投资者能够给我们带来眼界上的开阔，引领我们走入资本市场，另外在互联网+这方面，能够给予我们一些指引。鸥翎与合纵气息相投，也真正看懂了合纵核心竞争力，合纵文化执行总裁覃文平在接受采访中表示。
For Hezong, it is not the most important thing for investors to receive funds. Foreign investors can broaden our horizons and lead us to the capital market, as well as give us some guidance in the aspect of Internet+. Ouling shares the same breath with Hezong and really understands the core competitiveness of Hezong, said Qin Wenping, CEO of Hezong Culture, in an interview.
行业大咖齐聚 论道资本
Industry Gurus Gather to Discuss Capital
音乐与酒馆、美食、KTV、居酒屋、咖啡、火锅等相互融合，融入到了日常的生活，也渗入到社会生活的各个角落。在发布会现场，多位行业大咖齐聚一堂，一场顶级思想峰会，满足了我们对合纵与鸥翎合作前景的一切想象。
Music and pubs, food, karaoke, izakaya, coffee, hot pot and so on merged with each other, integrated into daily life and also seeped into every corner of social life. At the press conference, a number of industry giants gathered together in a top-notch thought summit, which satisfied all our imagination of the prospect of cooperation between Hezong and Ouling.
从音乐独角兽到品牌联合国
From Music Unicorn to a united brand
连进
Lian Jin
战略定位实战专家、特劳特定位教育中心特聘教授
Strategic Positioning Field Expert, Distinguished Professor, Trout Specific Positioning Education Center.
一个企业的真正成长，就是不断自我进化，认知升级。音乐+构建合纵文化从音乐独角兽到品牌联合国的企业战略。 三体时代，合纵通过音乐+的升维构建可将每个行业进行重新升级。站在未来看今天，合纵+鸥翎通过“资本+”形式，也必将为未来创造更加的美好体验。
The real growth of a company is continuous self-evolution and cognitive upgrading. Music+ constructs the corporate strategy of Hezong's culture from a musical unicorn to a united brand. In the era of the Triad, Hezong can upgrade every industry through the upgrade of music+. Looking at today from the perspective of the future, Hezong and Ouling will definitely create more beautiful experiences for the future through the form of "Capital+".
从客户到粉丝再到投资者
From customers to fans to investors
江天一
Jiang Tianyi
鸥翎投资联合创始人、合伙人
Co-founder and Partner of Ouling Capital
对合纵的一步步深入了解，让我们变成了合纵文化的死忠粉。合纵文化，它能够在打造90至100分产品的基础上，能将其规模化，在全国成功的去做推广。同时，还能不断改革，推出新的创新型作品，这是我们喜欢和爱上合纵的重要理由！
Step by step, we know more and more about Hezong, and we have become a die-hard fan of Hezong Culture. Hezong Culture, which is able to build 90 to 100 points products, can scale it up and successfully go nationwide. At the same time, it is also able to constantly reform and launch new innovative works, which is an important reason why we like and fall in love with Hezong!
合纵是我投资过最喜欢的企业
Hezong is my favorite company I've ever invested in.
张弛
Zhang Chi
资深投资人、鸥翎投资联席董事长
Senior Investor and Co-Chairman of Ouling Capital
网易云音乐、开元酒店集团等公司董事
Directors of NetEase, Cayenne Hotel Group, etc.
合纵是我们花了最长时间的一个项目，相信也会是我们最成功的一个项目。整个中国在物质生活得到满足的前提下，精神生活的满足也有了极大的需求。合纵文化通过音乐与实体相结合，给予了线下音乐行业发展更加广阔的空间，也将中国音乐与各个行业发展紧密的结合在一起。
Hezong is the one project that we have spent the longest time on, and I believe it will be our most successful one. The whole China has a great demand for spiritual life as well as material life. Through the combination of music and entities, Hezong Culture has given the offline music industry a broader space for development and closely integrated Chinese music with the development of various industries.
用心打造品牌 未来无可限量
Build your brand with your heart. The future is limitless.
郑南雁
Zheng Nanyan
旅游行业资创业人、鸥翎投资联合创始人、合伙人
Co-founder and Partner of Ouling Capital, a venture capitalist in the tourism industry.
铂涛集团创始人、董事长和首席品牌架构师
Founder, Chairman and Chief Brand Architect of the Botao Group
在打造每一个品牌上，要用心再用心。只有品牌本身具有十足魅力，才能够把产品做到90分到100分。同时，对于合纵未来的想象，我想说：“最高的想象就是无法想象”。
In building each brand, you have to put your heart and soul into it. Only when the brand itself has full charisma, can the product score 90 to 100 points. At the same time, I would like to say, "The highest imagination is unimaginable" to the imagination of Hezong's future.
合纵文化集团董事长李华宾也在论坛中分享到：之前也有许多投资机构抛来绣球，很多人都是来“撩”而不是来“追”，这两者之间就有很大的区别。之所以选择鸥翎，就是被他们的真心诚意所打动。发布会的举行表示合纵向资本市场上迈出了第一步，关于合纵什么时候上市？董事长李华宾也表示越快越好，股票长期持有更好！
Mr. Li Huabin, Chairman of the Board of Directors of Hezong Culture Group, also shared in the forum that: there were many investment institutions throwing embroidered balls to us, and many people came to "provoke" rather than "chase", and there is a big difference between the two. The reason I chose Ouling is because I was impressed by their sincerity. The press conference represents the first step for P&P to take a step forward in the capital market. Chairman Li Huabin also said the faster the better, the better the stock is for the long term!
△合纵文化集团董事长 李华宾
△Li Huabin, Chairman of the Board of Directors of Hezong Cultural Group
鸥翎投资进入合纵文化集团意味着合纵文化通过资产重组正式进入资本市场，这不仅进一步拓宽合纵文化集团的融资渠道，增强企业汇集资源的能力，更有助于提高品牌企业形象和现代化管理水平，促进综合实力的大幅提升。
This not only further broadens the financing channels of the Group and strengthens its ability to pool resources, but also helps to improve its brand image and modern management level, thus greatly enhancing its overall strength.
音乐+时代先锋者
Music + Times Pioneers
强势争夺娱乐经济新入口
Strong competition for a new entrance to the entertainment economy
合纵15年的发展，形成了集文化、餐饮、物流、科技、教育为一体的完整产业链，16家子公司通力合作，构建产业新生态，打造全方位娱乐王国。2018年，上上娱乐、深夜食堂、谁在居酒屋......成功加入合纵体系，合纵完备的综合娱乐文化实体也越来越夯实。合纵文化集团全产业链生态环构建，整合优质资源，提升企业造血功能，也为娱乐餐饮行业发展赋予了新的动能。
With 15 years of development, Hezong has formed a complete industrial chain integrating culture, catering, logistics, technology and education, and 16 subsidiaries cooperate to build a new industrial ecology and create an all-round entertainment kingdom. In 2018, Shang Shang Entertainment, Late Night Canteen and Who's in Izakaya ......successfully joined the system of Hezong, and Hezong's complete integrated entertainment and cultural entities are becoming more and more solid.
数字变革时代，传统餐饮企业受到结构性冲击，如何提升品牌核心价值、以用户体验和产品提升为突破口完成服务升级，成为娱乐餐饮品牌价值管理的关键。合纵文化自成立以来，依托音乐+模式打造了完整产业链资源，通过深挖消费者需求、完善消费者体验来不断扩大，实现基于音乐+的商业运营和盈利模式。
In the era of digital transformation, traditional food and beverage enterprises are under structural impact. How to improve the core value of brands and complete service upgrades by taking user experience and product improvement as breakthroughs has become the key to entertainment food and beverage brand value management. Since its establishment, Hezong Culture has built a complete industry chain of resources based on the music+ model, and expanded its business operation and profit model by digging deep into consumers' demand and improving their experience.
音乐作为合纵文化发展的核心，不断在为广大消费者创造美好的体验，加之消费模式的快速转变。音乐+模式必将成为中国娱乐文化行业重要的入口，推动中国体验式消费快速发展。
Music, as the core of cultural development, is constantly creating beautiful experiences for consumers, coupled with rapid changes in consumption patterns. Music + mode will surely become an important entrance to China's entertainment and culture industry and promote the rapid development of China's experiential consumption.