定位×到位=战略 ●
Positioning x placement = strategy ●
市场竞争越来越激烈
The market is getting more and more competitive.
集团旗下品牌越来越多
More and more brands in the group
为提升合纵“多品牌多定位”的战略协同作战能力
In order to enhance the strategic cooperative combat capability of "multi brand and multi positioning" of joint logistics
让集团各品牌团队系统掌握“定位理论”
Systematic mastery of "positioning theory" by brand teams across the group
从而创建品牌，赢得竞争
To build your brand and win the competition
创造顾客，引领消费
Creating Customers, Leading Consumption
娱乐大学特开展
University of Recreation Special
《定位×到位=战略》20讲
20 sessions of "Positioning x Place = Strategy
专题系列培训课程！
Thematic series of training courses!
课程介绍
Course Description
一阶段课程
One-phase course
7月10日开课 14:30-22:30
Classes start on July 10 from 14:30-22:30.
为何打仗？未来趋势
Why the war? Future trends
① 三体时代特征
① Characteristics of the Trinity Era
哪里打仗？心智战场
Where's the war? Battlefield of the Mind
② 三大主要战场
② Three major battlefields
③ 三次理论创新
③ Three theoretical innovations
④ 一大定位要害
④ Major positioning points
⑤ 两个定位基点
⑤Two fixed base points
⑥ 四个定位维度
⑥The four orientation dimensions
⑦ 一张心智地图
⑦ A mental map
二阶段课程Two-phase course
打什么仗？认知优势
What's the war? Cognitive advantage
⑧ 四个认知层级
⑧ Four levels of cognition
⑨ 十大心智模式
⑨ The Tenth Mental Model
三阶段课程
Three-phase course
跟谁打仗？竞争优势
Who are you fighting? competitive advantage
⑩ 七组竞争关系
⑩ Seven groups of competition relations
⑪ 三种定位方法
⑪ Three positioning methods
怎么打仗？兵力优势
How do you fight a war? military superiority
⑫ 战术先于战略
⑫Tactics before strategy
⑬ 四种商战模式
⑬ Four modes of commercial war
⑭五步实战心法
⑭Five step practical mental skill
定位研讨
Positioning Workshop
不定期举行“读书研讨会”
Occasional "book seminars"
拆解《与众不同》、《22条商规》等系列定位知识
Breaking down the positioning knowledge series of "Making a Difference" and "22 Rules of Business
四阶段课程
Four-stage course
如何打赢？运营优势
How to win? Operational advantages
⑮ 两个到位步骤
⑮Two steps in place.
⑯ 三条到位原则
⑯ The three principles in place
⑰ 构建到位系统
⑰ Building systems in place
企业三问？何去何从
Business triple question? where do we go from here?
⑱ 我从哪里来
⑱Where do I come from?
⑲ 我究竟是谁
⑲ Who the hell am I?
⑳ 我到哪里去
⑳ Where am I going?
实战运用
practical application
旗下品牌战略定位实战应用和配称设计
The strategic positioning of its brands with practical applications and symmetry design
讲师介绍
Lecturers introduction
连进
Lian Jing
中国传媒大学客座教授
Visiting Professor, Communication University of China
定位理论实战研究者
Positioning Theory Field Researchers
曾任劲霸男装副总裁
Former Vice President of Men's Wearhouse
北大汇丰商学院特约讲师
Guest Lecturer, HSBC Business School, Peking University
现为战略定位独立咨询专家
Now an independent consultant on strategic positioning
课程信息
Course Information
一阶段课程开课信息：
Information on the start of a one-phase course.
时间：7月10日14:30-22:30（二至四阶段课程、定位研讨、实战运用等时间待通知）
Time: July 10, 14:30-22:30 (Time to be announced for Phase II-IV courses, orientation workshops, practical application, etc.)
地点：合纵文化集团总部301会议室
Venue: Conference Room 301 at the headquarters of Hezong Culture Group
报名咨询：
Enrollment inquiries.
张洋洋 13510433961（微信同号）
Zhang Yangyang 13510433961 (WeChat)
邢丽丽 13923845767（微信同号）
Xing Lili 13923845767 (WeChat same number)
适合学员：集团副总监级以上（含：合翼娱乐、李四的榜单、海实利、铁线、十八般、城外驿、唱三锅、深夜食堂、谁在、纯K、K-party等）必上课程；各品牌持牌人；已学过定位需要加强体系化学习者。
Suitable for trainees: Group Deputy Director level or above (including: Hefei Entertainment, Li's list, Hai Shili, Iron Wire, 18, Out of Town Station, Sing Three Pot, Late Night Canteen, Who is in, Pure K, K-party, etc.) must attend the course; licensees of various brands; those who have learned positioning and need to strengthen the system of learning.
价格：一阶段课程集团内部价2980元/人（含税）；二至四阶段、研讨及输出课程价格待通知。备注：集团编制员工（深圳合纵文化有限公司）报分管领导审批参与培训的，培训费用按公司和员工个人承担,比例分别为90%和10%：即员工个人承担298元，同时签署《培训协议》、《培训确认书》。
Price: The price of the first stage course is RMB 2,980 Yuan/person (tax included); the price of the second to fourth stage course, seminar and output course will be announced later. Note: If the group staff (Shenzhen Hezong Culture Co., Ltd.) reports to the supervisors for approval and participates in the training, the training cost is borne by the company and the staff personally, the ratio is 90% and 10% respectively: 298 RMB is borne by the staff personally, at the same time, they sign the "Training Agreement" and "Training Confirmation".
结语
concluding remarks
学习这件事
Learn about it.
心动不如行动
Action is better than heartbeat.
耽误一次就少学许多知识
One delay is one less thing to learn.
机不可失时不再来
Opportunity knocks but once.
想要提高品牌战略定位能力？
Want to improve your brand's strategic positioning?
快来参训吧！
Come and join us!