链接国际、整合资源、创新合作
International links, resource integration, innovative cooperation
一场精彩纷呈音乐文化交流盛宴
A splendid musical and cultural exchange banquet
8月13日在深圳前海正式拉开帷幕，各路大咖齐聚论坛现场，共同探索打造全新“音乐+”业态。下面回顾论坛精彩瞬间。
August 13 in Shenzhen Qianhai officially kicked off the curtain, a variety of curators gathered in the forum site, to explore to build a new "music +" business format. Below is a review of the forum's wonderful moments.
▲深圳市副市长吴以环莅临现场指导工作
▲Shenzhen Deputy Mayor Wu Yihuan came to the site to guide the work
▲深圳市政府党组成员、前海管理局局长杜鹏
▲The Shenzhen Municipal Government's Party Leadership Team and Director of the Qianhai Management Bureau, Du Peng
▲入场
▲Entrance
▼开幕式
▼Opening Ceremony
▲领导嘉宾出席开幕式
▲Leaders and guests attend the opening ceremony
深圳市副市长吴以环，市政府党组成员、前海管理局局长杜鹏，粤港澳大湾区建设领导小组办公室副主任、深圳市政府港澳事务办公室副主任曹赛先，南山区委常委、宣传部部长廖子彬，前海管理局局长助理曹海雷，福田区文化广电旅游体育局党组书记、局长，兼区委宣传部副部长董姗，合纵文化集团董事长李华宾等出席论坛开幕式。
Wu Yihuan, Vice Mayor of Shenzhen Municipality; Du Peng, Member of the Party Group of the Municipal Government and Director of Qianhai Authority; Cao Saixian, Deputy Director of the Office of the Leading Group for the Construction of Guangdong-Hong Kong-Macao Greater Bay Area and Deputy Director of the Office of Hong Kong and Macao Affairs of the Shenzhen Municipal Government; Liao Zibin, Member of the Standing Committee and Minister of Propaganda Department of Nanshan District; Cao Hailei, Assistant Director of Qianhai Authority; Dong Shan, Secretary of the Party Group and Director of the Bureau of Culture, Radio, Film, Tourism and Sports of Futian District and Deputy Minister of the Propaganda Department of the District Party Committee Culture Group Chairman Li Huabin attended the opening ceremony of the forum.
▲一众嘉宾上台共同触屏为论坛揭开帷幕
▲The forum was opened by a group of guests on stage.
开幕式上，市政府党组成员、前海管理局局长杜鹏，粤港澳大湾区建设领导小组办公室副主任、深圳市政府港澳事务办公室副主任曹赛先，合纵文化集团董事长李华宾先后上台致辞，欢迎各位嘉宾的到来。
At the opening ceremony, Du Peng, a member of the party group of the municipal government and director of the Qianhai Administration, Cao Saixian, deputy director of the Office of the Leading Group for the Construction of the Greater Bay Area of Guangdong, Hong Kong and Macao and deputy director of the Office of Hong Kong and Macao Affairs of the Shenzhen Municipal Government, and Li Huabin, chairman of the board of directors of the Hezong Culture Group, delivered speeches to welcome the guests.
▲市政府党组成员、前海管理局局长杜鹏致辞
▲The newest member of the team, Mr. Dupeng, Director of the Qianhai Management Bureau, made a speech.
杜鹏在致辞中指出，文化引领是前海作为城市新中心的重要功能。文化建设不仅是作为打造国际化便利化营商环境的重要手段，更是为了打造国际文化传播基地，打造文化开放创新融合的新高地，提升前海的软实力，建设人文前海。
In his speech, Du Peng pointed out that cultural leadership is an important function of Qianhai as a new city center. Cultural construction is not only an important means to create an international and convenient business environment, but also to build an international cultural dissemination base, to create a new highland of cultural openness and innovation and integration, to enhance the soft power of Qianhai and build a humanistic Qianhai.
▲粤港澳大湾区建设领导小组办公室副主任、深圳市政府港澳事务办公室副主任曹赛先
▲Mr. Cao Saixian, Deputy Director of Guangdong-Hong Kong-Macao Greater Bay Area Construction Leading Group Office、Deputy Director of Shenzhen Municipal Government's Hong Kong and Macao Affairs Office.
曹赛先表示，此次前海举办大湾区首届音乐论坛对于加强多元文化的交流融合，推动音乐澘力发展具有重要的意义，与此同时也呼吁与会各方继续深化粤港澳大湾区的文化交流和沟通对接，打造出更多的高美誉度、高参与的文化品牌，为粤港澳大湾区的进一步繁荣作出大家的贡献。
Cao Saixian said that the first Greater Bay Area Music Forum held in Qianhai is of great significance to strengthen the exchange and integration of diversified cultures and promote the development of music power, at the same time, he also called on the participating parties to continue to deepen cultural exchanges and communication and docking in the Greater Bay Area of Guangdong, Hong Kong and Macao, to create more cultural brands of high reputation and high participation, and to make contributions to the future prosperity of the Greater Bay Area of Guangdong, Hong Kong and Macao.
合纵文化集团董事长李华宾表示感谢各界业内外精英人士前来参加这场国际文化交流盛会。合纵文化集团以“创新音乐生产力，为世界创造美好体验”作为使命，目前已成为中国领先的综合娱乐创新型文化实体集团。中国音乐产业行业内仍有更多值得期待的可能性。希望通过本场音乐产业论坛，共同搭建最专业最高端的音乐产业文化交流平台，深挖产业的根源属性，合力嫁接音乐产业资源。
Mr. Li Huabin, Chairman of the Board of Directors of Hezong Culture Group, expressed his gratitude to the elites from all walks of life, both inside and outside the industry, for coming to this international cultural exchange event. With the mission of "innovating music productivity and creating beautiful experiences for the world", Hezong Culture Group has become a leading comprehensive entertainment and innovative cultural entity in China. The music industry in China still has a lot of possibilities to look forward to. It is hoped that through this music industry forum, the most professional and high-end music industry cultural exchange platform will be built, the root attributes of the industry will be explored, and the resources of the music industry will be bridged together.
四大论坛
Four Forums
来自于海内外和大湾区的二十多位音乐人、专家、学者、企业家，从音乐及文化产业、现代音乐教育、艺人打造和运营、音乐活动的创新等四大版块进行座谈，大家畅所欲言，精彩不断。
More than 20 musicians, experts, scholars and entrepreneurs from home, abroad and the Greater Bay Area discussed the four major topics of music and cultural industry, modern music education, artist creation and operation, and innovation of music activities.
论坛一音乐及文化产业
Forum I Music and Cultural Industries
在当日的首场论坛上，嘉宾们认为，现在原创音乐在文化产业中的比重将越来越重要，越来越多的实体企业已充分认识到这一点，在音乐产业板块加大投入，未来，前海也将继续对音乐文化板块进行扶持，充分发挥大湾区桥头堡的作用。作为优秀企业代表，合纵文化集团董事长李华宾认为在整个中国流行音乐发展过程中，南方一直是中国流行音乐创作的前沿阵地，更是中国原创流行音乐的摇篮。深圳是一个有活力的城市，毗邻香港，得天独厚的环境对原创音乐的影响至关重要，由此合纵文化也选择在深圳深耕音乐产业的发展，未来，希望通过合纵的努力搭建音乐产业文化交流平台，挖掘产业的更多可能性，同时将更多中国元素融入音乐中，把中国的音乐推出国际，成为中国音乐产业的桥头堡。
At the first forum of the day, the guests believed that the proportion of original music in the cultural industry will now become more and more important, more and more entities have fully recognized this point, increasing investment in the music industry sector, in the future, Qianhai will also continue to support the music culture sector, give full play to the role of the Greater Bay Area bridgehead. As a representative of outstanding enterprises, Li Huabin, Chairman of the Board of Directors of Hezong Culture Group, believes that throughout the development of Chinese pop music, the South has always been the frontier of Chinese pop music creation and the cradle of Chinese original pop music. In the future, we hope to build a cultural exchange platform for the music industry through our efforts, explore more possibilities of the industry and incorporate more Chinese elements into music, so as to introduce Chinese music to the international market and become a major platform for China's music industry. Bridgeheads.
（嘉宾：Zack Morgenroth: Selena Gomez经纪人；Alisann Blood: Maverick经纪公司明星经纪人高级副总裁；曹海雷:前海管理局局长助理；李凤亮:南方科技大学党委副书记、深圳大学文化产业研究院院长；邓林海:腾讯音乐人总监/运营负责人；李华宾:合纵文化集团，合纵音乐集团董事长；主持人王俊:资深乐评人、深圳市南山区文联副主席、福田区音乐家协会副主席）
(Guests: Zack Morgenroth: Selena Gomez's agent; Alisann Blood: Senior Vice President of Star Agent at Maverick Agency; Cao Hailei: Assistant Director of the Qianhai Administration; Li Fengliang: Deputy Secretary of the Party Committee of Southern University of Science and Technology and Director of the Institute of Culture Industry at Shenzhen University; Deng Linhai: Director of Musician at Tencent) / Head of Operations; Li Huabin: Hezong Culture Group, Chairman of Hezong Music Group; Moderator Wang Jun: Senior Music Critic, Vice Chairman of Shenzhen Nanshan District Federation of Literary and Art Circles, Vice Chairman of Futian District Musician's Association)
论坛二
Forum II
现代音乐教育
Modern music education
专家们表示现代音乐教育要跟上时代的步伐，从教材、专业划分、人才提炼等方面都应该与时俱进，深圳也将加大对音乐教育进行扶持。需要提及的是，国际知名的音乐教育机构,例如：伯克利音乐学院已多次与合纵文化进行沟通，双方将在前海有进一步的合作，通过打造平台，吸引更多有才青年前来发展。
Experts said that modern music education should keep pace with the times in terms of teaching materials, professional classification, talent refinement, etc. Shenzhen will also increase its support for music education. It should be mentioned that internationally renowned music education institutions, such as the Berklee College of Music, have repeatedly communicated with the joint culture, the two sides will have further cooperation in Qianhai, by creating a platform to attract more talented young people to develop.
（嘉宾：Maria M. turnage:伯克利音乐学院西班牙校区校长；李维福;教育部中国信息技术教育杂志社社长；胡杨:武汉音乐学院演艺学院副院长；郑疆:广东文艺职业学院音乐与舞蹈学院副院长；TONY OH:L. Diary Lyric Academy学院院长，韩国著名音乐制作人；刘小幻:深圳流行音乐协会副会长，著名歌手；主持人姚峰:中国音乐家协会会员，广东省音乐家协会副主席）
(Guests: Maria M. Turnage, President, Berklee College of Music, Spain Campus; Li Weifu, President, China Information Technology Education Magazine, Ministry of Education; Hu Yang, Vice Dean, Wuhan Conservatory of Music, School of Performing Arts; Zheng Jiang, Vice Dean, School of Music and Dance, Guangdong Literature and Arts College; Tandy OH, Dean, L. Diary Lyric Academy) Liu Xiaoxiang is a famous singer and vice chairman of Shenzhen Pop Music Association; Yao Feng is a member of China Musician Association and vice chairman of Guangdong Musician Association.
论坛三
Forum III
艺人IP的打造、经纪和运营
Building, brokering and operating the IPs of artists
目前的影视，音乐文化市场，大IP大流量，总是自带光环，吸引很多关注的目光。在艺人IP打造和运营的座谈版块，嘉宾们分享了在艺人打造和运营方面的宝贵经历。匠星娱乐总经理尼克认为，准确的艺人定位、优秀的经纪人团队、善用流媒体宣传，对于艺人的培育与发展至关重要，她还表示深圳是良好的艺人培训基地，未来还将借着深圳市以及前海对音乐文化产业的支持，将会打造出更多“深圳制造”的顶流艺人，顶流音乐，在市场上发光发热。
The current film, music and cultural market, big IP flow, always comes with a halo, attracting a lot of attention. In the panel section of artist IP creation and operation, the guests shared their valuable experience in artist creation and operation. According to Nick, General Manager of Starmaster Entertainment, accurate artist positioning, a good team of agents, and effective use of streaming media publicity are crucial to the cultivation and development of artists. She also said that Shenzhen is a good base for artist training, and in the future, with the support of Shenzhen and Qianhai for the music and culture industry, more "Made in Shenzhen" will be created. The top stream artist, Top Stream Music, shines in the marketplace.
（嘉宾：Da Lyn Bauman: Maverick经纪公司明星经纪人；Brett Bassock: Renegade Songs t创始人，资深A＆R/经纪人；刘卓辉:大地唱片创始人、香港著名作词人；Andreas:德国柏林作词作曲家，国际音乐制作人，音乐出版商；尼克:匠星娱乐总经理；主持人陈灵伟:乐评人、音乐奖项评委、电台DJ、唱片公司主管、音乐策划人）
(Guests: Da Lyn Bauman: Maverick Agency Star Manager; Brett Bassock: Founder of Renegade Songs, Senior A&R/Manager; Liu Zhuohui: Founder of Dadi Records, Hong Kong lyricist; Andreas: Berlin, Germany songwriter, international music producer, music) (publisher; Nick: General Manager of Starmaster Entertainment; host Lingwei Chen: music critic, music awards judge, radio DJ, record label executive, music planner)
论坛四音乐活动的创新
Forum IV Innovation in music activities
最后，在音乐活动创新版块，锐丰文化黄志辉、丛林文化周博一、分享了大型音乐活动的得与失，星海音乐厅杨震着重从音乐活动定位谈了自己的经验，来自于澳门的Soler组合成员Julio分享了作为艺人，音乐演出的重要性，前海科技创新中心王永祥则分析了前海未来音乐活动的可能性，他认为，前海就是深圳特区中的特区，窗口中的窗口，寄望未来通过举办更多优质、高端、创新的音乐活动，协助国内文创产品“走出去”，同时引进和培育更多国际化的文创产业人力资源，将前海打造成国际文化创意基地。座谈期间，嘉宾一致认为，国内市场已越来越成熟，音乐活动已经到了必须创新的阶段，套模板已经显得落伍。如何做出创意性的活动，为观众提供新鲜良好的体验，已经成为大家面临的课题。
Finally, in the section of music event innovation, Huang Zhihui from Rui Feng Culture and Zhou Boyi from Jungle Culture shared their experiences on the pros and cons of large-scale music events; Yang Zhen from Xinghai Concert Hall talked about his experiences from the positioning of music events; Julio from Soler Group shared the importance of music performance as an artist; and Wang Yongxiang from Qianhai Science and Technology Innovation Center analyzed the future of music events in Qianhai. In his view, Qianhai is the special zone of Shenzhen, the window of the window. He hoped that by organizing more high-quality, high-end and innovative music activities in the future, Qianhai would help domestic cultural and creative products "go global", and at the same time introduce and cultivate more international human resources in cultural and creative industries, so as to build Qianhai into an international cultural and creative base. During the seminar, the guests agreed that the domestic market has become more and more mature, and music activities have reached the stage of innovation, and the template is outdated. How to make creative activities and provide audiences with fresh and good experiences has become a challenge for all of them.
（嘉宾：王永祥:前海科技创新中心科创产业事业部副部长；Julio：澳门艺术家、演员、音乐人 SOLER组合成员；杨震：广州星海音乐厅战略运营总监兼场地运总监，首席录音师；参与发起和创办广州爵士音乐节；周博一：丛林文化创始人，丛林电音创始人；黄志辉：锐車文化执行总经理、都江堰，西部音乐节、鼎湖山音乐节联合创始人；主持人：黄国庆：美丽南方品牌创始人，音乐制作推广策划人，与非门乐队成员）
(Guests: Wang Yongxiang: Deputy Director of the Department of Science and Technology Innovation Center of Qianhai Science and Technology Innovation Center; Julio: Macau artist, actor, musician, member of SOLER group; Yang Zhen: Strategic Operation Director of Guangzhou Xinghai Concert Hall, venue operation director, chief sound engineer; participated in initiating and founding Guangzhou Jazz Festival; Zhou Boyi: Founder of Jungle Culture, founder of Jungle Electronica; Huang Zhihui: Executive of RuiChe Culture) (General Manager, Dujiangyan, co-founder of Western Music Festival and Dinghu Mountain Music Festival; MC: Huang Guoqing: founder of the Beautiful South brand, music production and promotion planner, and member of the band with Afmon)
2019深圳·前海首届国际音乐论坛是深圳前海举办的首次国际级音乐论坛，对大湾区音乐文化产业的布局和未来有着不可限量的影响。宾主双方及专家学者都表示期待未来更深度的交流与合作，共同搭建最专业最高端的音乐产业文化交流平台，深挖产业的根源属性，合力嫁接音乐产业资源。
The 2019 Shenzhen - Qianhai First International Music Forum is the first international-level music forum held in Qianhai, Shenzhen, which has an unlimited influence on the layout and future of the music culture industry in the Greater Bay Area. Both guests and experts and scholars have expressed the expectation for more in-depth exchanges and cooperation in the future, to build the most professional and high-end music industry cultural exchange platform, to dig deep into the root attributes of the industry, and to work together to graft music industry resources.
本次论坛由深圳市前海管理局作为指导单位，深圳合纵文化集团发起，深圳胡桃里、爱声存（北京）文化主办，匠星娱乐、美丽南方协办。感谢各单位的支持以及所有人的努力！
This forum is sponsored by Shenzhen Qianhai Administration as the guiding unit, Shenzhen Hezong Culture Group, hosted by Shenzhen Hutaoli and Aishengcun (Beijing) Culture, and co-organized by Starmaster Entertainment and Beautiful South. Thank you for your support and the efforts of everyone!
