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98国际音乐节:打造全新城市标签,点亮城市夜经济

98国际音乐节再次以全新姿态惊艳深圳!用音乐掀起鹏城高潮!一连三日,把你的每一秒都安排得明明白白!

The 98th International Music Festival once again stuns Shenzhen with a brand new attitude! Music to a Pengcheng orgasm! For three days, every second of your life was planned!

在深圳市福田区人民政府支持指导,合纵文化集团、深圳市餐饮商会、深圳市文化市场行业协会的倡议下,第四届“98国际音乐节”隆重举办,活动掀起一场全民狂欢的音乐盛宴,点亮了深圳的城市“夜时尚”。

Under the support and guidance of the People's Government of Futian District, Shenzhen, and the initiative of Hezong Culture Group, Shenzhen Food & Beverage Chamber of Commerce and Shenzhen Cultural Market Association, the 4th "98 International Music Festival" was grandly held, which set off a carnival music feast and lit up the "night fashion" of Shenzhen. ".

匠星娱乐四胞胎女子唱跳组合豌豆嘟嘟率先登场!带来劲歌热舞!

Starmaster Entertainment's quadruplet girl singing and dancing group Pea Doodle was first up! Bring on the dancing!

语实力偶像乐团BongBong乐团随即上场,嗨爆现场!

Language power idol band BongBong Band then took the stage and blew the place away!

 

18+会场精彩回顾

18+ Venue Review

独具特色的“南阳儒乐”、中西乐器、国潮风……汇聚深圳华强北,南头古城,卓悦汇三大会场!来自中外的优质演出团体的精彩表演,让深圳市民惊叹音乐节的国际范……

The unique "Nanyang Confucian Music", Chinese and Western musical instruments, and the national trendy style will ……gather in three venues in Shenzhen, Huaqiang North, Nantou old town, and Joy Luck! The wonderful performances from Chinese and foreign quality performance groups, let Shenzhen citizens marvel at the international flavor of the festival! ……

竖琴、大提琴、萨克斯、扬琴、琵琶、古筝、知名厂牌潮鎏电音学院、大师课DJ学院的街头电音、流行弹唱、少儿才艺、架子鼓,超百组音乐表演,突破固有形式,走上街头在18个地标性商圈开展演出!

Harp, cello, saxophone, yangqin, pipa, guzheng, street electro, pop singing, children's talent, drums and hundreds of musical performances from the well-known Chaoliu Electric Music Academy and Master Class DJ Academy, breaking through the traditional format and taking to the streets in 18 landmark shopping districts!

98音乐邂逅全国每一座城

98 Music meets every city in the country

你以为这就完了么?答案当然是:No!

You think this is the end? The answer is of course: no!

胡桃里、苏荷、繁花、事外、泰炯、杂咖、城外驿、铁线tess bar各大品牌纷纷举办98节主题派对,全国所有门店同时进行,将精彩无限延长!

Major brands such as Hutaoli, Suhe, Fanhua, Shiwai, Taijiong, Zaka, Chengwaiyi and Tiexian Tess bar have held 98 theme parties one after another, and all stores across the country will hold them at the same time, which will be a wonderful extension!

全国300+城市、700+门店,每一座城的98音乐,都有不一样的味道,齐为98节加油节打call!

300+ cities and 700+ stores across the country, each city has a different flavor of 98 Music, all for the 98 Festival of Cheer call!

1000+餐饮品牌门店狂欢

1000+ F&B Brand Store Parties

超百个品牌餐饮娱乐知名品牌1000+门店参与98国际音乐节的优惠互动,一连10日,为大众带来不间断的优惠惊喜。

More than a hundred famous brands of food and entertainment 1000+ stores participate in the 98 International Music Festival discount interaction, 10 days in a row, to bring the public uninterrupted discount surprise.

线上线下国内外宣传全覆盖

Full coverage of online and offline publicity at home and abroad

本届音乐节与来电科技、滴滴代驾强强联合,活动宣传覆盖北上广深来电科技繁华商业区户外大屏,登上滴滴代驾弹窗广告,首页banner等重点宣传位,持续为活动引流曝光!让更多喜爱音乐的朋友详细了解我们的盛事!

This year's music festival is a joint effort with Caller Technology and Didi Chuxing, with publicity covering the outdoor screen of the busy commercial area of Caller Technology in northern China, pop-up advertisements and home page banner to attract traffic exposure for the event. Let more music lovers know more about our event!

除此以外,在深圳会展中心、车公庙、世界之窗等交通枢纽换乘大站的站台、站厅,随处可见98国际音乐节的相关信息!宣传覆盖每天搭乘地铁出行的千万深圳市民!

In addition to this, information about the 98 International Music Festival can be found everywhere on the platforms and halls of the major transport hub interchange stations such as the Shenzhen Convention and Exhibition Center, Chegongmiao, and Window of the World! The campaign reaches out to the tens of millions of Shenzhen residents who travel by subway every day!

这样还不够!作为深圳一大音乐盛事,本次98国际音乐节吸引国内超30家主流媒体,200+网络媒体,10家kol争相报道!

That's not enough! As a major music event in Shenzhen, the 98 International Music Festival has attracted over 30 domestic mainstream media, 200+ online media, and 10 kol competing for coverage!

此外,98国际音乐节还备受境外媒体关注!加拿大国际电视台CNTV美国国家电视台USTV以及16家美国知名媒体312家海外网络媒体都争相报道98国际音乐节精彩盛事!

In addition, the 98th International Music Festival has received a lot of media attention from abroad! The Canadian international TV station CNTV, the US national TV station USTV, and 16 famous American media and 312 overseas online media are all competing to cover the exciting event of the 98th International Music Festival!

98国际音乐节还“霸占”了数百名媒体人员,及知名品牌koc的朋友圈!宣传覆盖人群超1000万!

The 98th International Music Festival also "dominated" the friendships of hundreds of members of the media and well-known brands such as KOC! The campaign reached over 10 million people!

目前,日益繁荣的“夜经济”正在成为中国经济新兴活力源,也成为城市软实力的重要体现。7月29日,由阿里巴巴发布的《阿里巴巴“夜经济”报告》显示,深圳市在夜间网购活跃度、夜间观影活跃度、夜宵消费活跃度等多项指标上均位居全国前列。深圳“98国际音乐节”的成功举办,无疑为深圳夜经济注入新的活力因子,也为深圳各区“夜经济”的探索提供了良好的示范作用。

According to the Alibaba Night Economy Report released by Alibaba on July 29th, the nighttime online shopping activity in Shenzhen has become a source of vitality for China's economy and an important reflection of the city's soft power. Shenzhen's "98 International Music Festival" has undoubtedly injected a new vitality factor into Shenzhen's night-time economy and provided a good model for Shenzhen districts to explore the "night-time economy". The success of the Shenzhen "98 International Music Festival" has undoubtedly injected new vitality into Shenzhen's night-time economy and provided a good model for the exploration of "night-time economy" in various districts of Shenzhen.

希望“98国际音乐节”这个IP化的文化活动盛事,能够通过系统化的挖掘,从夜经济的开发、运营、品牌输出等多个维度寻找爆发点,从深圳走向亚太地区甚至是国际其他湾区,真正为城市赋能,助力深圳新型城市化发展。

It is hoped that the "98 International Music Festival", an IP-based cultural event, can be systematically excavated to find a breakout point from the development, operation and brand output of the night economy, so that it can go from Shenzhen to the Asia-Pacific region and even to the international Bay Area, truly empowering the city and helping the development of Shenzhen's new urbanization.

从现在开始,我们向您发出明年的合作邀约!无论是街区、商场、创意园、餐饮娱乐机构、演出机构、演出团队……您都可以跟我们发出信息。

From now on, we extend an invitation to you to partner with us next year! Whether it's a neighbourhood, a mall, a creative park, a restaurant, an entertainment establishment, a performance company, a performance team……, you can send us a message.

请联络:98MAF@southfest.cn,MAF98@QQ.com;

Please contact: 98MAF@southfest.cn, MAF98@QQ.com.

截止日期:2020年3月8日

Deadline: 8 March 2020

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