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央广传媒与合纵文化、匠星娱乐即将联手打造强势原创音乐IP

11月22日,央广传媒发展总公司与合纵文化集团、匠星娱乐三方在深圳签订战略合作协议。

On November 22nd, CCTV Media Development Corporation signed a strategic cooperation agreement with Gala Culture Group and Starmaster Entertainment in Shenzhen.

签约仪式当日,合纵文化集团执行董事许晓英 、匠星艺人发展中心总经理兼春蜂民谣厂牌负责人赵节、合纵经纪公司总经理张宸赫等负责人,陪同中央广播电视总台央广传媒发展总公司董事长、总经理王跃进,央广广告分公司副总经理张东一行代表,前往合纵集团总部和匠星娱乐参观了解各版块的运行情况,期间还详细了解深圳华唱原创音乐基金会慈善项目的发展。

On the day of the signing ceremony, Mr. Xu Xiaoying, Executive Director of Hezong Culture Group, Mr. Zhao Jie, General Manager of Artiste Talent Development Center and Head of Spring Bee Folk Music Label, and Mr. Zhang Chenhe, General Manager of Hezong Agency, accompanied Mr. Wang Yuejin, Chairman and General Manager of China Central Radio and Television Broadcasting Corporation (CCTV), and Mr. Zhang Dong, Deputy General Manager of CCTV Advertising Branch to visit the headquarters of Hezong Group and Artiste Entertainment. The operation of the edition, during which also detailed understanding of the development of the charity projects of the Shenzhen China Song Original Music Foundation.

△央广领导代表参观匠星音乐学院

△The leading representatives of CCTV visited Starmaster Music Academy

     座谈会上,双方企业就合作方向进行了充分讨论。王跃进董事长表示,目前央广传媒发展总公司主营业务覆盖传统广告、新媒体、互联网电视、手机电视等,未来还将重点打造云听App,计划用3年时间,将其打造成“中国最大的互联网声音分发平台”,并希望通过与合纵文化和匠星娱乐的合作,挖掘更多优秀原创音乐和艺人,让云听App汇聚更多高品质声音内容。

At the conference, the two enterprises had a full discussion on the direction of cooperation. Chairman Wang Yue-Jin said, at present, the main business of Media Development Corporation covers traditional advertising, new media, Internet TV, mobile TV, etc. In the future, the company will focus on building the Cloud Listen App, and plans to build it into "China's largest Internet music distribution platform" within three years. The app is a collaboration that will bring together more high quality sound content by tapping into more outstanding original music and artists.

△三方就合作方向进行讨论

△Trilateral discussions on the direction of cooperation

    合纵文化集团执行董事许晓英表示,合纵文化集团作为中国目前领先的综合娱乐创新型文化实体集团,现拥有20多个全国连锁娱乐品牌,旗下16家子公司,集团签约艺人超3600名,在国内外300多个城市签约门店700多家,多年来一直以“创新音乐生产力,为世界创造美好体验”作为使命。通过此次签约合作,三方将在春蜂民谣专栏胡桃里live直播、公益结合等方面达成战略合作,期待以此次战略合作为起点,结合借助央广集团在渠道传播、内容打造等方面在业界发展的优势,导入合纵文化集团音乐战略资源和商业战略资源,开展广泛深入合作。

Xu Xiaoying, Executive Director of Hezong Culture Group, said, "As a leading comprehensive entertainment and innovative cultural entity group in China, Hezong Culture Group has more than 20 national chain entertainment brands, 16 subsidiaries, more than 3,600 artists signed with the group, and more than 700 stores signed in more than 300 cities at home and abroad, and it has always been "innovative music productivity" for many years. The three parties will reach a strategic cooperation in the combination of spring bee folk music column, Hutaoli live broadcast and public welfare. Through this strategic cooperation, the three parties will reach a strategic cooperation in spring bee ballad column, Hutaoli live broadcast and public welfare, etc. It is expected that this strategic cooperation will be the starting point for extensive and in-depth cooperation, combining the advantages of CGC Group in channel communication and content creation, and importing the music strategic resources and business strategic resources of Hezong Culture Group.

  合纵文化集团“音乐+”的发展模式覆盖全产业链,旗下餐饮品牌胡桃里更一直坚持将音乐、文艺、川菜馆、红酒吧融于一体,每晚都为顾客带来出打动人心的歌手现场演唱。期待通过与央广平台的合作,将胡桃里纯粹的音乐现场通过云听app传播出去,给全国所有听众带来线上线下多元的音乐享受。

  The development mode of "music +" of Hezong Culture Group covers the whole industry chain, and its food and beverage brand Hutaoli has always insisted on integrating music, art, Sichuan cuisine restaurant and wine bar into one, bringing customers inspiring live singers every night. We look forward to cooperating with the CCTV platform to spread the pure music scene of Hutaoli through the cloud listening app, bringing diversified music enjoyment online and offline to all listeners nationwide.

     深圳华唱原创音乐基金会一直致力于扶持中国原创音乐发展,改善音乐行业环境,更以音乐为媒介,关注与帮扶儿童音乐支教事业。双方计划通过合作,共享音乐内容,让更多山区的贫困孩子能接受到更多元的教育。

 China Sing Original Music Foundation of Shenzhen has been committed to supporting the development of original music in China, improving the music industry environment, but also music as a medium to pay attention to and help children's music support cause. The two sides plan to share music content through cooperation, so that more poor children in mountainous areas can receive a more diversified education.

 匠星娱乐旗下春蜂民谣厂牌以不断挖掘和扶植众多优秀原创民谣音乐人与优质作品为己任,致力于推动中国原创音乐的发展。希望借助此次签约的良好契机,将更多优质的原创音乐与艺人,通过央广平台合力推出,双方旨在原创内容开发、宣传传播、共同合作原创音乐赛事、打造原创民谣榜单等各领域开展一系列深度合作,以期促进和繁荣中国原创音乐发展。据悉,近期举行的“春蜂桃里华语原创民谣大赛”,央广已作为媒体支持单位加入,此次大赛的获奖作品和签约艺人,央广会在电台、云听等媒体播出并给予宣传推广,共同扶持优质作品,为有才华的创作人、音乐人提供更多更广的发展机会。

 Spring Bee Folk Music label under Starmaster Entertainment is committed to promoting the development of original music in China by continuously discovering and fostering many outstanding original folk musicians and quality works. It is hoped that with the good opportunity of this signing, more high-quality original music and artists will be launched through the CCTV platform, and the two sides will carry out a series of in-depth cooperation in various fields, such as original content development, publicity and dissemination, joint cooperation in original music events, and creating original folk ballad charts, in order to promote and prosper the development of Chinese original music. It is reported that the recent "Spring Bee Peachtree Chinese Original Folk Ballad Contest" has been joined by the CBC as a media support unit, and the winning entries and signed artists will be broadcasted and promoted by the CBC on radio stations and other media such as cloud listeners to jointly support quality works and provide more and wider development opportunities for talented creators and musicians. 

△许晓英与王跃进作为代表完成签约

△Xu Xiaoying and Wang Yuejin as representatives to complete the signing.

     会上,在三方共同见证下,合纵文化集团执行董事许晓英与中央广播电视总台央广传媒发展总公司董事长、总经理王跃进作为代表完成签约,并就合作细则进行修订。此次三方达成战略合作伙伴,本着强强联手,互惠共赢的原则,充分发挥各自领域的优势,实现优势互补互利,互相支持配合、形成合力,以音乐核心内容为基础,进一步开展更加全面、多元的合作,实现合作共赢的良好局面。

At the meeting, witnessed by the three parties, Xu Xiaoying, Executive Director of Hezong Culture Group, and Wang Yuejin, Chairman and General Manager of China Central Radio and Television Corporation (CCTV), signed a contract on behalf of the three parties and revised the details of cooperation. The three parties reached a strategic partnership on the principle of mutual benefit and win-win cooperation, giving full play to their respective advantages, complementing each other's advantages, supporting each other and forming synergy, and further developing more comprehensive and diversified cooperation based on the core music content to achieve win-win cooperation.

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