7月12日，合纵文化执行总裁覃文平受邀参与录制的话题型电视栏目《巅峰之路》于凤凰卫视首播。
On July 12th, the CEO of Hezong Culture, Mr. Qin Wenping, was invited to participate in the recording of a TV program called "The Road to the Top", which premiered on Phoenix Satellite Television.
合纵文化执行总裁 覃文平
Qin Wenping, CEO of Hezong Culture
《巅峰之路》是由档由凤凰卫视打造的创新类高端对话节目，整合产业链上下游资源，针对中小型企业的产品、营销、前景、行业现状分析、未来发展等方面，结合知名企业领袖、投资机构、银行机构、营销机构、媒体机构代表，为中小企业“问诊把脉”，从而打造出具有品牌效应和孵化效应的中小企业的 “巅峰之路”。
It integrates resources from upstream and downstream of the industry chain, and aims at the product, marketing, prospect, industry analysis and future development of small and medium-sized enterprises, with representatives from famous business leaders, investment institutions, banks, marketing agencies and media organizations. ", thus creating a "pinnacle of excellence" for SMEs with branding and incubation effects.
本期栏目围绕“虚拟社交”这一新兴科技领域进行嘉宾讨论。覃总作为知名企业代表针对行业痛点、发展现状、产品优势等方面发表了个人观点及看法。
This month's column focuses on the emerging technology field of "virtual social networking". As a representative of a well-known company, Mr. Qin expressed his views on industry pain points, development status, product advantages and so on.
对“云娱乐”有什么样的理解？
What is your understanding of "cloud entertainment"?
覃总表示对于餐饮行业而言，“云娱乐”这个词让我们在疫情期间感触颇深。举例来说，在此次疫情出现前胡桃里一直平稳运营着，疫情的突袭让所有人都开启宅家模式，使得线下运营遇到了前所未有的阻碍。渐渐地，你会发现所有的娱乐都搬运到了线上，比如云蹦迪、云喝酒、云K歌等等，这也让我们开始重视这一板块，它可以将很多不可能转变成可能，同时为线下运营带来新一轮的引流机会。
Mr. Qin said that the term "cloud entertainment" for the restaurant industry made us feel very strongly during the outbreak. For example, Hutaoli had been running smoothly before the outbreak, but the outbreak caused everyone to go into home-stay mode, which hindered offline operations more than ever. Gradually, you will find that all entertainment has been moved online, such as cloud bouncing, cloud drinking, cloud karaoke and so on, which made us start to pay attention to this segment, which can turn a lot of impossible into possible, while bringing a new round of diversion opportunities for offline operations.
“云娱乐”的模式
The "cloud entertainment" model
会对线下娱乐场所产生冲击吗？
Will it have an impact on offline entertainment venues?
面对这一问题覃总表述她的观点恰恰相反，线上和线下的娱乐模式是可以互补的。社交软件主要人群是95后，但线下活动的环境是包罗万象的，每个年龄段的人都有线下活动需求。比如说90、00后是生长在互联网时代的新生代人群，他们有别于70、80后，从小就能接触到各类线上娱乐，这反而会让他们对线下体验有着一定程度的向往性。当他们相对独立并具备消费能力后，就会开始转向线下去体验。
On the contrary, Qin expressed her view that online and offline entertainment models can be complementary. The main population of social software is the post-95s, but the environment for offline activities is all-encompassing, and people of all ages have offline needs. For example, the post-90s and post-00s are the new generation of people who grew up in the Internet era, and unlike the post-70s and post-80s, they have had access to all kinds of online entertainment since they were young, which makes them have a certain degree of desire for offline experiences. When they are relatively independent and have spending power, they will start to turn to offline experiences.
云娱乐其实和胡桃里一样，都是顺势社会的发展，缔造娱乐狂欢的势态，只不过一个在线上突显，一个则在线下体现，需要互助的地方还很多。
Like Hutaoli, Cloud Entertainment is a social development that creates a carnival of entertainment, but one is online and one is offline, and there is a lot of mutual support needed.
胡桃里如何看待虚拟化线上平台的商业机会？
How it's perceived in Hutaoli Business opportunities for virtualized online platforms?
对于这个话题，覃总表示她曾了解过国外某知名社交网站（Facebook）之前推出的一个社交平台（spaces），其采用的VR社交理念，可让人们与世界各地的虚拟世界朋友一起出门游玩，聚会，用餐。虽然19年已经下架，但是他将线上和线下迎合的非常真实。大家可以通过VR虚拟软件实现跟各个省市乃至其他国家的小伙伴一起游玩，一起去用餐，一起去蹦迪，一起来胡桃里感受音乐现场，这是非常有乐趣的一件事。
On this topic, Qin said she had learned about a previous social platform (spaces) launched by a well-known foreign social networking site (Facebook), which used the VR social concept to allow people to go out, meet and dine with virtual world friends from around the world. Although it has been offline for 19 years, he catered online and offline in a very real way. People can use the VR virtual software to make it possible to hang out with their buddies from various provinces and even other countries, go dining together, go bungee jumping together, and come to Hutaoli to experience live music, which is a very fun thing to do.
其实从另一个侧面看，线上的一切都有着对“线下社交的期盼”。线上很多动作的实质应该是通过一个平台，让有着共同兴趣的人群，有机会面对面的参加活动，获取某种收获，比如体育锻炼能够增强体质，打球提高技术，胡桃里聚会获得欢聚体验，听讲座获得知识，通过线上体验方式满足人们对某种美好事物的线下追求。
On the other hand, everything online has the expectation of "offline socializing". The essence of many online activities is to provide a platform for people with common interests to participate in face-to-face activities to gain something, such as physical exercise to improve their health, playing golf to improve their skills, gathering in Hutaoli to get together, and attending lectures to gain knowledge.
疫情会助力线下娱乐向线上娱乐转型吗？
Will the epidemic help transform offline entertainment into online entertainment?
因疫情影响，线下娱乐业发展放缓，市场對虚拟线上及平台的需求急速增长，这是好事，但不应该是助力线下娱乐向线上转型，而是线下和线上的相互助力的。
The slowdown in offline entertainment due to the epidemic has seen a surge in demand for virtual online and platforms, which is a good thing, but it shouldn't be aiding the transition from offline to online, but rather offline and online helping each other.
面对各种困难下，线下的品牌要更加明确目标，整理好状态再去选定最合适的线上平台助力，打造无缝的虚拟线下化的体验。线下互动能为真实社交注入源源不断的生命力，当人们渴望社交，线上娱乐的拓展利器就会形成，两者间的互助生态链才会出现良性循环。
In the face of difficulties, offline brands need to be clearer about their goals, sort out their state and then select the most appropriate online platform to help them create a seamless virtual offline experience. When people are eager to socialize, online entertainment will become a powerful tool for expanding their social lives, and a virtuous cycle of mutual support between the two will emerge.
比如说胡桃里目的就是要用中国最好的陪伴式“音乐现场”，构建成城市精英人群的文艺生活聚集地，我们会选择很多合适的线上平台从音乐、美食、美酒、文艺等多方向助力，从而升华“ 晚餐就开始夜生活” 的生活理念。
For example, Hutaoli aims to build a gathering place for the city's elite crowd with the best accompanying "music scene" in China, and we will choose many suitable online platforms to help from music, food, wine, art and other multi-directional, thus sublimating the "Dinner and Night Life". " the philosophy of life.
在节目尾声中覃总表示，相信在未来虚拟社交会越发真实，能够将虚拟世界中的你我带入现实，将真实情感扩展的更加美好，也让更多年轻人都能感受到胡桃里打造的文艺社交空间。
At the end of the show, Mr. Qin said he believed that virtual social networking will become more and more real in the future, bringing the virtual world from you and me into reality, expanding the real emotions even more, and allowing more young people to feel the artistic social space created by Hutaoli .