刚刚过去的2019年，媒体评选出的年度十大热词出炉：“夜经济”排行首位，热度甚至超过了“5G”。
In the past 2019, the media selected the top ten hot words of the year: "night economy" ranked first, and even surpassed "5G" in popularity.
而岁末年初，新春伊始，伴随CCTV2老牌财经节目《消费主张》的特别报道，合纵文化集团再度引发关注——17年，700多家门店，覆盖300多个城市，深耕中国人的健康夜生活，合纵拥有的独特核心竞争力是什么？
At the end of the year and at the beginning of the Chinese New Year, along with the special report of CCTV2's long-running financial program "Consumerism", Hezong Culture Group once again attracted attention.
能够持续创造苏荷、胡桃里、繁花酒吧、纯K等众多经典品牌，其是否找到了那把钥匙，可以继续打开中国夜间经济的更多创新模式？
Has it found the key that will continue to unlock more innovative models for China's night time economy, having been able to continue to create many classic brands such as Soho, Hutaoli, Blossom Bar and Pure KTV?
01
做好夜经济创新的“掌灯人”
Be a "lightkeeper" of night economy innovation
夜间经济有多火？
How hot is the night-time economy?
仅2019年上半年，从上海、成都到北京、济南，出台过专项政策的省市已达10余个：在上海，各区分管区长甚至直接担任起“夜间区长”，还有专职的“夜生活首席执行官”协助其工作……
In the first half of 2019 alone, more than 10 provinces and cities, from Shanghai and Chengdu to Beijing and Jinan, have introduced special policies: in Shanghai, the district mayors have even taken on the role of "nighttime district chief" directly, with a dedicated "nightlife CEO" to assist them work ……
有人玩笑说，下班了你要不出去玩，政府都替你着急。
Some people joke that if you don't go out after work, the government is anxious for you.
有数据称，当下60%的城市消费行为是在夜间发生的，而对于大部分商家来讲，他们每天的营收构成有60%到70%来自夜间。
According to some statistics, 60% of today's urban consumer behavior occurs at night, and for most businesses, 60-70% of their daily revenue composition comes at night.
基于此，是否拥有一条从“下午6点到凌晨6点”的黄金消费带，是今天中国各大城市实施消费拉动经济的关键所在。
For this reason, it is crucial for China's major cities to have a "6pm to 6am" golden consumption belt to boost the economy.
只是想要真正搞活夜经济，一方面要靠政府之手，另一方面还得靠企业家们的创新力，靠市场化的解决方案。
It's just that in order to really invigorate the night-time economy, it's going to take the hand of the government on the one hand, and the innovative power of entrepreneurs and market-based solutions on the other.
早在17年前，合纵文化开创了“以音乐为核心生产力，注重氛围体验及极致服务”的“苏荷模式”，实际上开创了中国酒吧的新纪元，让国人充分感受到健康夜生活所带来的愉悦。
As early as 17 years ago, the "Soho Mode" was created by Hezong Culture with "music as the core productivity and emphasis on atmosphere experience and ultimate service", which in fact created a new era of Chinese bars and let Chinese people fully feel the pleasure of healthy nightlife.
而近年来，随着旗下胡桃里等品牌的出现，美食、美酒和音乐被融为一体，其创造性地将营业时段拉长到15个小时，为餐饮创新带来了另一种可能。
And in recent years, food, wine and music have been fused into one with the emergence of brands such as its Hutaoli, which has creatively stretched its hours of operation to 15 hours, opening up another possibility for food and beverage innovation.
“从晚餐就开始的夜生活”是合纵在这个时代开创的消费符号，其之所以受到市场的欢迎，背后是新消费时代来临新生活方式的崛起。“混血儿”胡桃里带来了新的消费体验，也带来了搞好夜间经济的启示。
The reason behind its popularity in the market is the rise of new lifestyles in the new consumption era. The "hybrid" Hutaoli has brought new consumption experience and the inspiration to improve the night economy.
02
时刻保持发动创新战的能力
Maintain the ability to wage innovative warfare at all times
2019年以来，国内餐饮娱乐行业充满各种挑战，在迷雾中前行是一种能力，同时在迷雾中前行也是对创新力的考验。
Since 2019, the domestic restaurant and entertainment industry has been filled with various challenges, and navigating through the fog has been a test of competence as well as innovation.
坚守“音乐+”的理念，合纵在2019年不断创新，孵化了多个新品牌，打造首座乌托邦音乐城。如果把企业创新当成一门学科，这门“创新发生学”的要素一定和“密度”有关。
Adhering to the concept of "Music +", Hezong has been innovating in 2019, incubating several new brands and building the first Utopia Music City. If enterprise innovation is regarded as a discipline, the elements of this "innovation occurrence science" must be related to "density".
各种夜生活创新要素高密度地汇聚在一起，打开上帝视角，熬一锅浓汤，继而一个成就鼓舞另一个成就，自然会发生连锁反应。
The high-density convergence of innovative elements of nightlife, the opening of God's perspective, a pot of soup, and then one achievement to inspire another, will naturally have a chain reaction.
合纵的创新力，在于通过17年的积淀，其已形成了现代都市夜生活文化实体的全产业链。包括全球优质酒水供应链、音乐人才供应链、餐饮供应链、酒吧周边集采供应链等在内的硬功夫，构建了合纵文化看不见的系统力量。
Through 17 years of accumulation, the innovative power of Hezong has formed a whole industrial chain of modern urban nightlife and culture entities. The hard work, including the supply chain of global high-quality liquor, music talents, catering supply chain and bar collection supply chain, has built up the invisible system power of Hezong's culture.
调动这些肌肉群发力，集于一拳，是合纵文化在娱乐业态上持续创新的有力保证。
Mobilizing these muscle groups to power up and pack a punch is a strong guarantee that Hezong Culture will continue to innovate in the entertainment format.
而近年来，因为合纵旗下夜生活品牌入驻，进而带动一个区域成为该城市夜生活高地的现象层出不穷，在重庆九街、成都大悦城、南宁盛天地、深圳中心城等中国城市夜经济发展的前沿阵地，都也可以看到其背后合纵文化的影子。
In recent years, because of the presence of the nightlife brands under the banner of Hezong, the phenomenon of a region becoming the nightlife highland of a city has been repeatedly observed.
今天，夜间经济已不单单只是字面上的概念，这一概念最早在20世纪70年代由英国提出，包括了“食、游、购、娱、体、展、演”等在内的多种业态，被视为城市经济的新蓝海。
Today, the night-time economy is not just a literal concept, the concept was first proposed in the 1970s by the United Kingdom, including "food, entertainment, shopping, entertainment, sports, exhibitions, performances" and other forms of business, was regarded as the new blue ocean of the city's economy.
这片蓝海对于今天中国经济的重要性不言而喻。
The importance of this blue ocean to China's economy today is self-evident.
而通过创新音乐生产力，已经在这片海里航行了17年的合纵文化，还能创造那些美好体验进而点亮中国人的一千零一夜——值得期待。
It is worth looking forward to seeing what more good experiences can be created to light up the Thousand and One Nights of China through innovative music productivity.